Integrated Marketing Campaign Principles and Practices Case Study: Ballet (Performing Arts company)

Background of Hong Kong concert dance Founded in 1979, Hong Kong ballet is the wholly professional ballet association in Hong Kong. Under the delicious direction of Stephen Jefferies, the Company offers a broad-based repertoire, c oering innocent and classic works as tumefy as original pieces with a Chinese theme. On average, HKB offers five to sixsome productions per season at various venues including Hong Kong Cultural Centre, Kwai Tsing plain and Shatin Town Hall. separately production consists of about five performances over a design of one week. With the exception of The Nutcracker, a touristy festive classical piece, this production consists of about fifteen performances over a stage of two weeks. Funding for the Company comes mainly from the Hong Kong humanistic counterbalance Development Council, established by the Hong Kong Government in 1995 to plan, supercharge and support the broad development of the arts and arts education. Therefore, Hong Kong conc ert dance has to fulfil social responsibilities. A current example is the Relaunch Hong Kong oeuvre that is taking place in Toronto. Organized by the Hong Kong get over and Trade Office, the Hong Kong ballet will perform an original Chinese themed production, apologue of the Great Archer, in Toronto, Canada, in May 2004. peter to Mr. Bassnio So, Director of the Hong Kong Economic and Trade Office (Canada), he said, parable of the Great Archer is about a hero who defend the world by shooting down nine of the decade scorching suns. It symbolises how Hong Kong has recovered and re-launched itself by overcoming one difficulty after another since the SARS outbreak last year. The Hong Kong Ballet is legal expert to play a dynamic role in the Hong Kong community. However, unlike the other major ballet companies in cosmopolitan cities, the Hong Kong Ballet lacks a proper home base. Other funding and gross include... If you indig ence to get a full essay, order it on our we! bsite: OrderCustomPaper.com

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