Wednesday, July 31, 2019
CheckPoint: Moral Character View Points PHI/105: Intro. To Philosophy Due Date: 10/05/2011 Instructor: Geth Allison Moral Character View Points Referencing week four discussion concerning moral character, one viewpoint my discussion group overall agreed upon including me is that habits develop from repeatedly doing something and can reflect on a person of good or bad moral character. For example, if a child was taught to say yes sir while growing up by the time he or she becomes an adult they have developed a habit of responding as yes sir without thinking twice because of saying it repetitively as they grew up, which can appear to be a reflection of a person with good moral character, although that is not always the case in my opinion. In contrast, a person of bad moral character also could have been taught as a child to respond as yes sir as they grew into an adult developing a habit, but overall his or her moral character is bad. In addition everyone agreed that habits, whether morally good or bad is formed from repetitiveness, which does not always result in the person being of bad or good moral character. On the other hand, quite a few classmates disagree on the viewpoint concerning habit and moral character being linked; as some of them argue that the two have no connection what so ever. In contrast, my perspective is that habit and moral character is connected to a certain extent based on the circumstances. For example, habits whether good or bad, are apart of every individuals moral character; I have a bad habit of purchasing shoes, although I do not need them, but I have a urge to purchase a pair or two if I go into shoe store. This is something I have been doing for as long as I can remember, but I must say it has gotten better because I intentionally stay out of the shoe store. Nevertheless, it is apart of who I am, that is, an individual with a shoe fetish, which I actually do not believe to be a bad habit, as most would say the opposite. But, Ã¢â¬Å"Does that make my moral character bad? Ã¢â¬ Not hardly; therefore I would say my viewpoint and those in opposition to it follows the modern form of ethical thinking because from a modern perspective the act of purchasing one, two, or how ever many pair of shoes repeatedly is not wrong it is something that I have a passion for, and does not result to anyone getting hurt.
Tuesday, July 30, 2019
Input Ã¢â¬â The Keyboard The keyboard is essentially based on the standard QWERTY keyboard used by typists. The main differences are the additions made by computer manufacturers. The first thing to notice is that the keyboard has three main sections. The first section is the main QWERTY keyboard, which has three extra keys. The most important of these extra keys is usually marked Ã¢â¬Å"ENTERÃ¢â¬ or Ã¢â¬Å"RETURNÃ¢â¬ . The enter key is on the right side of the keyboard and is used to tell the computer that you have finished typing and wish either to move to a fresh empty line or that you want the computer to carry out the typed instruction. The other two additional keys are the Ã¢â¬Å"ALTÃ¢â¬ and the Ã¢â¬Å"CONTROLÃ¢â¬ keys (Ã¢â¬Å"CTRLÃ¢â¬ ). These act in the same way as the shift key on the typewriter and so allow normal keys to have a number of different effects. The second part of the keyboard is the FUNCTION keys. There are always at least ten and sometimes twelve of these labelled F1 to F10 or F12, which are grouped together on the left of the keyboard or along the top of it. They are used by programs like word processors or spreadsheets to give instructions to the computer. They do not normally produce an effect on the screen but can do in some programs. The third part of the keyboard is the numeric key pad. This is situated on the right of the keyboard and serves two functions. Firstly, to move the cursor and secondly to type numbers into the computer. The keys on the keypad usually contain the numbers 0 to 9, the decimal point and the mathematical symbols. The key marked Ã¢â¬Å"NUMLOCKÃ¢â¬ is used to tell the computer if the pad is used to enter numbers (NUMLOCK ON) or to move the cursor (NUMLOCK OFF). Input Ã¢â¬â The Mouse A mouse is a device, which can provide an alternative to the keyboard. The mouse itself has a small ball in its base which, when pulled across a smooth surface, moves a special Ã¢â¬Å"cursorÃ¢â¬ across the screen. This cursor can be used to draw or point and is especially effective in providing an easy to use interface for those who have difficulty with keyboards etc. Processing Ã¢â¬â The Central Processing Unit Inside the microcomputer is a tiny silicon chip called the Central Processing Unit or CPU: this can be regarded as the Ã¢â¬Å"brainÃ¢â¬ of the entire system. With the help of the computerÃ¢â¬â¢s internal memory it executes the instructions in a program by performing simple logical operations at very high speeds Ã¢â¬â typically an instruction will be performed in millionths of a second. The chip containing the Central Processing Unit or CPU is the place where the computer does its Ã¢â¬Å"thinkingÃ¢â¬ . The CPU processes information by fetching a program instruction stored in the computerÃ¢â¬â¢s memory, executing the instruction and proceeding to the next step in the program. The CPU contains (1) a program counter that tells the CPU where it is in the program. (2) an instruction register that stores the current program instruction. (3) a control unit that decodes the contents of the instruction register. (4) data registers that store the small units of information the CPU is currently processing. (5) a memory address register that holds the address or memory location of the information in its data registers. (6) an Arithmetic and Logic Unit (ALU) that actually performs each small step in the program, and (7) a status or flags register that reports on the work of the ALU. The size or power of a CPU is determined by the length of its registers: 8-bit processors wor k on information in 8-bit groups; 16-bit processors have registers that hold 16 bits and are twice as fast. 32-bit processors provide even more computing speed, and so on. Internal Memory Ã¢â¬â RAM and ROM Because the central processing unit only works on small pieces of information at a time, the computer needs a way to store information while it is not being processed. Two kinds of silicon chips serve as the computerÃ¢â¬â¢s internal memory. Random Access Memory or RAM chips store information temporarily, and the computer can write, read, and erase information on them. RAM chips are erased every time the computer is turned off, so Read Only Memory or ROM chips act as the computerÃ¢â¬â¢s permanent memory: they store the instructions the CPU needs when you first turn it on. External Memory Ã¢â¬â Disks and Disk Drives External memory devices like floppy disks, hard disks, and CD-ROMs store programs and data when the computer is turned off. When a disk is inserted into a disk drive, the computer can read information from it or write new information onto it. Only certain types of CD-ROM can have information written onto them. Output: The Printer Printers receive electrical codes from the computer and then print the corresponding letter or number on paper. The result is called hard copy. Plotters and some printers can even reproduce computer graphics on paper. Types of Printer Ink Jet Printers Ink jet printers work as their name suggests, by squirting jets of ink onto the paper through tiny nozzles. Ink-jets provide good quality output (on average 600 dots per inch) at reasonable speed and at relatively low cost. Laser Printers A laser printer is essentially a photocopier attached to the computer as an output device. Laser printers are capable of high quality output (around 720 dots per inch), at high speed. They can be bought from as little as around Ã ¯Ã ¿Ã ½100. Output Ã¢â¬â Monitors (Visual Display Units) Monitors (V.D.U.s) are the most frequently used output device. The display is transmitted from the computer to the surface of a cathode ray tube, which is rather like a television screen. Slim, flat screen monitors are also available. The display consists of very small phosphorescent dots combined in different patterns to form words, numbers, and pictures. Monitors vary in their resolution (clarity), more dots on the screen means a higher resolution but obviously costs more. The range of resolutions are CGA, EGA and the highest resolution VGA. Software Ã¢â¬â Computer Programs A program is simply a set of instructions, which the programmer wishes the computer to obey. The computer blindly obeys any instruction which it is given Ã¢â¬â it possess no abilities to determine whether an instruction (so long as it is framed correctly) is the correct instruction for any given situation. Programs tell the computer how to turn the input you provide into the output you want. A program is therefore a detailed set of instructions for performing a particular task. Because you cannot actually touch programs they have become known as Ã¢â¬Å"softwareÃ¢â¬ ; this contrasts with the hardware of a computer system Ã¢â¬â monitors, chips, printers etc. Ã¢â¬â which you can touch! Software takes many forms Ã¢â¬â the computer system itself is co-ordinated by a special resident program called an operating system (you can read more about this program below), programs to carry out specific tasks for the user are termed Ã¢â¬Å"application programsÃ¢â¬ . Stock control, word processing, payroll and accounting functions are typical areas, which are serviced by application programs. Input/output Media Ã¢â¬â Mass Storage Floppy Disks A floppy disk is 3 1/2 inches square. Inside its protective case or sleeve, each floppy disc is a circle of flexible plastic whose surface is covered with magnetic oxide. When you use a disc for the first time, you must use a special program called an operating system to format the diskÃ¢â¬â¢s surface by creating circular tracks divided into pie-shaped sectors. A hole punched near the hub of the disk lets the computer know where the first sector is. A track on each disk stores a directory that tells the computer where to find what information. This means that it can go directly to the correct part of the disk instead of wading through all of its contents to find the information it wants. A typical floppy disk can store around 200 pages of typewritten text, depending on how tightly the information is packed. If pictures are stored on disk, they take up a lot of room. Care of Floppy Disks Information is stored on floppy disk by means of magnetism. The information stored on a disk can be lost if the magnetic surface of the disk is damaged. When handling a disk you must be careful not to bend it or touch the exposed portions. Moisture, extreme temperatures, and exposure to magnetic fields or equipment can also ruin disks. You should keep back-up copies of all important disks to insure that your data will not be lost if a disk is damaged. You can guard against the possibility of accidentally writing over and erasing important data and programs by moving the small write-protect notch on the side of the disk. When this notch is closed, a sensor inside the drive prevents the head from writing onto the disk. Hard Disks All modern PCs have hard disks, which can store vast amounts of information Ã¢â¬â this varies depending upon their size. Although they operate on the same basic principles as floppies, hard disks spin many times more quickly allowing the read/write head to pass only fractions of an inch over the diskÃ¢â¬â¢s surface. Hard disks are hermetically sealed in special chambers to prevent dust particles from ruining the diskÃ¢â¬â¢s surface. Disk Drives: Read/Write Heads To use a disk, you place it into a disk drive so that the circular hole in the centre of the disk fits into a cone in the drive. This cone spins the disk allowing all of its sectors to come under a window cut into the sleeve. As the disk spins around, a read / write head moves back and forth over the exposed portion of the disk. The head works like the head on a tape recorder. It reads information on the disk by translating its magnetic fields into electrical signals that are sent to the computer; information is written onto the disk when the head converts the electrical signals from the computer into magnetic fields on the diskÃ¢â¬â¢s surface. Operating Systems A computer is really a system of interconnected parts: a keyboard or input device; internal memory (RAM and ROM); a processor; disks and disk drives; output devices like a monitor and a printer; and, of course, software. A special kind of program called an operating system controls the flow of information between these different components. One of its most important jobs is to enable your hardware to understand the instructions of your software. When you buy a computer, you must be sure that its design or architecture is compatible with the operating system for which the software you want is written. The operating system manages the files on your disks and offers utilities such as formatting blank disks, listing the directory of files on a disk, as well as copying, renaming, and deleting files. Sometimes operating systems are permanently installed, but if the operating system is pre-packaged on a disk, its contents must either be loaded separately into the computer or written onto ev ery disk used, during the formatting process. Windows 95 and Windows 98 are the most common operating systems used today. Modems and Networks With the help of a modem, your computer can link up and communicate with other computers all over the world. The modem translates the computerÃ¢â¬â¢s language of ons and offs into tones of different frequencies, which are then transmitted across telephone lines. At the receiving end the process is reversed: a modem converts tone variations back into the computerÃ¢â¬â¢s digital code. Computer networks are systems of computers linked together in this way: they are used to send and receive electronic mail, and to allow small personal computers access to the vast data libraries of larger computers, via the Internet. COMPUTER APPLICATIONS Application Packages These are programs that actually perform the tasks that the user wishes to be done. The tasks are usually so complicated that several programs are required and these are collectively called a Ã¢â¬ËsuiteÃ¢â¬â¢ of programs. Typical examples of applications are Stock Control, Databases, Order Processing, Word Processing, Airline Booking Systems, Spreadsheets, Viewdata Systems and Point of Sale Systems. Each package will now be discussed in turn, to give a general explanation of what they are, when they are used and for what purpose. Stock Control A stock control system keeps track of all the stock currently held by the company. The computer is informed through the till when each item is sold. It is then an easy matter to deduct the number sold from the current stock level to give a new stock level. If this level is below a re-order level which again is held by the computer, then the computer can automatically print a re-order letter to the supplier. The number of each item to be supplied is stored and when the supplier delivers, the number of items delivered is added to the amount in stock. Therefore the company, in theory, should never, through its own efforts, run out of any item of stock and should at all times know how much stock it has, in the warehouse, in storage at a retail outlet and on the shelves. Losses through theft are easily calculated through a manual shelf count, and corrective action to reduce losses can be implemented quickly. Database A database is a store of information made up of records. A record contains information relating to one person or one company and is made up of individual pieces of information called fields. For example, you may create your records having the following fields: company name, address, telephone number, credit limit, amount owed, payment due etc. When all the information has been entered the database may then be used by searching for particular information, called cross-referencing (e.g. to find out at the end of the month who the company owes money to and how much, in order to settle their accounts). New information can be fed in and the database is changed (updated) to include the new data, so that it is always up to date. Large databases are best used with static information (remains the same), with new records being added to the end. An example of this type is a Library with records on all the books in stock. The computer operated by the DVLA in Swansea (Driving Vehicle Licensing Authority) might be an example of a large database. Information relating to every motor vehicle in the U.K. is stored on computer and can be sorted or searched to find out, for example, who owns a particular car. Word Processing In word processing a computer behaves like a much enhanced form of typewriter. Facilities are provided for entering, manipulating, storing and retrieving blocks of text. This means that standard letters and lists of names and addresses can be generated separately and then letters to everyone on the list can be printed without retyping the document. The processor retrieves the letter and the first name and address, prints the letter, retrieves the next name and address, changes the information in the letter, prints the next letter and so on. Real-Time Systems An example of a real-time system is Airline Booking. This is a system which updates the data immediately it changes. All the terminals in all the booking offices are connected via a telephone line to a large computer in the head office of the company. This is so that information can be accessed immediately and be changed on confirmation of a booking immediately. For example, if you wanted to book a flight, you would feed details into the terminal about the flight, and back would come a message saying perhaps that only two seats remain on that flight. If you then take these seats by sending that information back, confirmation would take place and then no-one anywhere in the world would be able to book a seat on that particular flight (even if they tried to book only ten seconds after you). Spreadsheet A spreadsheet is a special application package, which allows the user to set up tables of information and add up rows and columns which make up the table. They are used mainly for displaying cash forecasts of companies, in the form of a table where all the figures are interconnected. Each intersection of a row and a column is called a Ã¢â¬ËcellÃ¢â¬â¢. The cells are filled with figures and then changes can be made and the spreadsheet calculates all the related cells, alters and reprints them. Figures can be changed and the overall effect on the complete table can be seen immediately.
The nurse is caring for a patient suffering from anorexia secondary to chemotherapy. Which strategy would be most appropriate for the nurse to use to increase the patient's nutritional intake? A. Serve three large meals per day plus snacks between each meal. B. Add items such as skim milk powder, cheese, honey, or peanut butter to selected foods. C. Increase intake of liquids at mealtime to stimulate the appetite. D. Avoid the use of liquid protein supplements to encourage eating at mealtime. 2. The patient Is receiving an IV visitant chemotherapy drug. The nurse notices swelling and redness at the site.What should the nurse do first? A. Call the ordering health care provider. B. Ask the patient If the site hurts. C. Administer sterile saline to the reddened area. D. Turn off the chemotherapy infusion. 3. The female patient is having whole brain radiation for brain metastasis. She is concerned about how she will look when she loses her hair. What is the best response by the nurse to this patient? A. Ã¢â¬Å"When your hair grows back it will be patchy. Ã¢â¬ Ã¢â¬Å"You should contact Ã¢â¬Å"Look Good, Feel BetterÃ¢â¬ to figure out what to do about this. Ã¢â¬ B. Ã¢â¬Å"You can get a wig now to match your hair so you will not look different. D. C. Don't use your curling iron and that will slow down the loss. Ã¢â¬ 4. The patient has been diagnosed with non-small cell lung cancer. Which type of targeted therapy will most likely be used for this patient to suppress cell proliferation and promote programmed tumor cell death? A. BCC-ABLE tyrosine kinas inhibitors B. Protease inhibitors C. Epidermal growth factor receptor-tyrosine kinas inhibitors. CD monoclonal antibodies (Mob) 5. A 33-year-old patient has recently been diagnosed with stage II cervical cancer. What should the nurse understand about the patient's cancer? A. It has diastase. B. It Is In situ. C.It has spread locally. D. It has spread extensively. 6. The patient was told that he would have Inter personal chemotherapy. He asks the nurse when the IV will be started for the chemotherapy. What should the nurse teach the patient about this type of chemotherapy delivery? A. A Classic catheter will be preposterously placed into the peritoneal cavity for chemotherapy administration. B. It is delivered via an Mayo reservoir and extension 3 hours. D. The arteries supplying the tumor are accessed with surgical placement of a catheter connected to an infusion pump. . The patient is being treated with peripherally for cervical cancer.What factors must the nurse be aware of to protect herself when caring for this patient? A. The time the nurse spends at what distance from the patient B. The nutritional supplements that will help the patient C. The medications the patient is taking D. How much time is needed to provide the patient's care 8. The patient and his family are upset that the patient is going through procedures to diagnose cancer. What nursing actions should the nurse use first to facilitate their coping with this situation (select all that apply)? A. Give them antiquity medications. B. Maintain hope. C. Exhibit a caring attitude. D.Be available to listen to fears and concerns. E. Teach them about all the types of cancer that could be diagnosed. F. Plan realistic long-term goals. 9. The laboratory reports that the cells from the patient's tumor biopsy are Grade II. What should the nurse know about this histologist grading? A. Cells are abnormal and moderately differentiated. B. Cells are very abnormal and poorly differentiated. C. Cells are immature, primitive, and undifferentiated. D. Cells differ slightly from normal cells and are well-differentiated. 10. Previous administrations of chemotherapy agents to a cancer patient have resulted in diarrhea.Which dietary modification should the nurse recommend? A. A diet emphasizing whole and organic foods B. A bland, low-fiber diet C. A diet high in fresh fruits and vegetables D. A high-protein, high-calorie diet 1 1 . When caring for the patient with cancer, what does the nurse understand as the response of the immune system to antigens of the malignant cells? A. Tumor misdiagnoses B. Immunologic surveillance C. Immunologic escape D. Metastasis 12. The patient with breast cancer is having telegraphy radiation treatments after ere surgery. What should the nurse teach the patient about the care of her skin? A.Avoid heat and cold to the treatment area. B. Scented lotion can be used on the area. D. Wear the new bra to comfort and support the area. 13. Which cellular dysfunction in the process of cancer development allows defective cell proliferation? A. Cell differentiation B. Activation of nosecones C. Proto-nosecones D. Dynamic equilibrium 14. The patient is receiving biologic and targeted therapy for ovarian cancer. What medication should the nurse expect to administer before therapy to combat the most common side effects of these medications? A. Acetaminophen (Ethylene) B. Anderson (Saffro n) C. Ibuprofen (David) D.Morphine sulfate 15. The nurse is caring for a patient receiving an initial dose of chemotherapy to treat a rapidly growing metastasis colon cancer. The nurse is aware that this patient is at risk for tumor lists syndrome (TLS) and will monitor the patient closely for which abnormality associated with this oncology emergency? A. Hypoglycemia B. Hypoglycemia C. Hypothermia's D. Hypoglycemia 16. Which nursing diagnosis is most appropriate for a patient experiencing multiprocessing secondary to chemotherapy for cancer treatment? A. Hypothermia B. Acute pain C. Powerlessness D. Risk for infection 17.The patient has stomachache of the right leg. The unlicensed assisting personnel (ASAP) reports that the patient's vital signs are normal, but the patient says he still has pain in his leg and it is getting worse. What assessment question should the nurse ask the patient to determine treatment measures for this patient's pain? A. Ã¢â¬Å"Where is the pain? Ã¢â¬ B. Ã¢â¬Å"Do you use medications to relieve the pain? Ã¢â¬ C. Ã¢â¬Å"Is the pain getting worse? Ã¢â¬ D. Ã¢â¬Å"What does the pain feel like? Ã¢â¬ 18. Which item would be most beneficial when providing oral care to a patient with atheistic cancer who is at risk for oral tissue injury secondary to chemotherapy?A. Hydrogen peroxide rinse B. Alcohol-based mouthwash C. Firm-bristle toothbrush 19. What can the nurse do to facilitate cancer prevention for the patient in the promotion stage of cancer development? A. Teach the patient to exercise daily. B. Teach the patient promoting factors to avoid. C. Tell the patient to have the cancer surgically removed now. D. Teach the patient which vitamins will improve the immune system. 20. The patient is told that the adenoma tumor is not encapsulated but has normally fractionated cells and that surgery will be needed.
Monday, July 29, 2019
Pathophysiology of Malabsorption Syndrome (at the cellullar, tissue and organ level) - Research Paper Example And lastly the transport system of these necessary elements can be affected because of which these nutrients would not be going inside. At the cellular level the malabsorption syndrome can occur due to destruction of cells of pancreas or liver which would produce the necessary juices for the digestion of nutrients. The primary mucosal cell abnormalities can cause deficiency in the transport system of the nutrients. Bacteria can overgrow in these mucosal cells which can cause deficiency of the necessary nutrients. Individuals with Malabsorption syndrome would commonly show signs of diarrhoea, flatus and pain in abdomen. This would be generally seen in individuals who have excessive secretion of intestinal juices. Similarly the hematopoetic system of that individual would also be affected because of the lack of nutrients. Lack of red blood cells and bleeding can occur at such instances. The endocrine system can also be affected of the individual through lack of the nutrients required for hormones. Calcium levels can be affected because of lack of Vitamin D and this can further lead to hyperparathyroidism. Individuals with Malabsorption syndromes show problems with their epidermis and skin because of lack of nutrients required for the development of skin. Nervous system is also affected in this syndrome such as in the deficiency of Vitamin A and B12. The treatment for malabsorption Syndrome depends on the exact cause of the disease. That is if the intraluminal digestion is affected then the exact cause of that defect should be discovered first. If a nutrient is deficient in the body it would be given orally or intravenously to the patient. Enzyme deficiencies can be tackled with treatment from oral or injected enzymes. Similarly the growth of bacteria in the cells can also be stopped by giving antibiotics. Some examples of Malabsorption syndrome are pancreatitis,
Sunday, July 28, 2019
The crucial bearing of pursuing a Master of International Business - Essay Example The researcher presents his long-term goal as to become a successful entrepreneur, like Richard Branson and Allen Sugar, both renowned British entrepreneurs. However, the researcher envision to venture as an entrepreneur not only London; but as an instrumental entrepreneurial contributor on a global realm. The Hult International Business SchoolÃ¢â¬â¢s MIB degree is renowned worldwide to accord strategically innovative instructional methods that provide qualified students with the conducive learning environment for the program. Through their LEAP method focusing on hand-on and innovative approach, the researcher is confident that both short-term and long-term professional goals would be effectively achieved. The researcherÃ¢â¬â¢s educational background and current professional experiences would significantly contribute to the abovementioned plans as these undertakings have appropriately established the theoretical and practical framework for an MIB degree. By immersing in a founda tion program from an International Foundation Programme in Business Studies from the London Metropolitan University, the theoretical framework for higher education in the business sphere is befittingly honed. The researcher did not have the chance then to pursue higher education courses in the field of business management since working as a legal assistant for the UK Immigration Law Advisory Service in 2007 had made me determined and committed to pursue a degree in law. The course modules were all subservient as they delved into intricate concepts that are relevantly applicable in contemporary organizational settings. My current occupation in a supervisory and managerial capacity made me realize that more theoretical concepts are required to increase oneÃ¢â¬â¢s competencies, qualifications and skills in performing the responsibilities expected of managers in a dynamic business environment. Through past employments, I had the opportunities to assume diverse functions and responsibi lities ranging from that of an administrative assistant for Yoga Magazine, a customer service representative for Max Telecom, and working as a bank teller in Askari Bank, Ltd. in Rawalpindi, Pakistan. These job responsibilities enabled me to gain personal and professional discipline in adherence to the highest quality of service to be accorded to customers and clientele of diverse cultural orientations. I gained proficiencies in different languages such as English, Hindi, Punjabi, Urdu and Arabic. I still plan to expand learning to communicate in other languages as I pursue the MIB degree. Further, my media exposure working as a host of a popular weekly talk show on a popular TV channel; as well as hosting a weekly Internet TV show focusing on discussing immigration and human rights law issues within the British-Asian community accords the development of communication skills and the credibility needed as a public figure. As such, much preparation and mental focus is eminently recogn ized, as part of oneÃ¢â¬â¢s responsibility as a host, to gain the confidence and support of the discriminating viewers. At hindsight, I am aware that despite the knowledge and skills that were already developed, there is still a pressing need to focus on improving leadership skills, particularly the essential skills that are intertwined with assuming the position and responsibility of a manager and an entrepreneur: the skills of introspection, conflict-resolution, entrepreneurial, information-processing, decision-making, resource generation and allocation
Saturday, July 27, 2019
SHORT LISTENING ASSIGNMENT FORMAT - Essay Example The soloists follow the order of the piano first, then the saxophone which is interrupted by the trombone and drums and then continued till trumpeter takes over. The chorus sequence at the end is beautiful not just melodiously but also visually since the musicians move their heads to match the music and add to the amusement and joy of the listeners. The soloist I most preferred is the saxophone since it was a long piece. It started at a low range of tone with beautiful riffing technique and paved the pitch for the other soloists to showcase their pieces. The slightly low range of tones in the second set of repeats is offset by the high pitched trumpets after it. It was a very successful solo. All in all the entire song evoked happiness in me. The quick paced rhythm almost resembles swing music and I felt like dancing to the tune. The melody of the chorus was pleasing as was the solo performances of the musicians. This is definitely one of those songs one canÃ¢â¬â¢t easily
Friday, July 26, 2019
Effects of social media on juveniles and how that impact has changed the way bullying is addressed - Essay Example Others are sentiments that are meant to bring someone down. This is the most modern way of bullying called cyber-bullying. Other social media that are equally to blame are television stations that air programs which bear characters with intimidating traits especially in a school setting where kids will use such people as their role models and may want to imitate them. These behaviors will then be taken to school and they will be portrayed as some violence and rude action at cafeteria, in the field and even in the hostels. Hence it has become a big problem (Roberts & Springer, 2007). To control bullying, all the people that mingle with juveniles must be involved .These include parents, teachers and the community as a whole. The three parties are supposed to take actions in these environments by fostering positive traits that build resilience and that promotes healthy development of successful learning. Teachers are supposed to punish or correct any form of bullying noted in school and the culprit reported to parents immediately before the bully becomes self-absorbed and like the attention. And become unbearable. This is the only long term solution to addressing bullying and other risky childhood behaviors (Hinduja & Patchin,
Thursday, July 25, 2019
Human Resources-Employee Engagement - Essay Example The main focus on this report is on employee engagement and evaluating the relationship between employee engagement and productivity. Furthermore, a discussion will be carried out showing that organizations need to be updated about the latest trends and changes in Human Resource policies in order to reflect new expectations, which can provide a positive approach towards maximizing productivity in the organization. Employee Engagement Attributes Employee engagement is a phenomenon, which consists of three attributes; attitudes, behavior and outcomes. These are interlinked with each other and provide a virtuous circle of employee engagement. An employee needs to feel committed (attitude) towards carrying out their duties through proactive conduct (behavior) by the way he carries out in his tasks which can provide a result (outcome) in a form of higher productivity with little or no conflicts. These attributes are caused by organizations that engage employees to have a vision towards ca rrying their responsibilities through elements of mutual trust and understanding. Hence, through employee engagement programs there are improved performances. However, employees cannot be manipulated towards commitment because it may result in disillusionment so it is necessary there are scales to review their performances. Employee engagement needs to be measurable so that it can be correlated with the amount of effort an individual puts in performing his tasks (Macey et al., 2011). Employee Engagement and Productivity Employers can play a very effective role in enforcing employee engagement in the organization and use it as a tool to increase productivity. In order to increase the potential of employees, there is a need to incorporate them together by defining the core values and principles of the organization. Productivity can be increased through employee engagement as employees may feel that they are motivated to work towards each other and they may also own the outcome of thei r performances as they are liable to connect their tasks with the organizational goals. Hence, these engaged employees tend to be more vigilant and have a pro-active relationship with each other and the employer. Communication with employees is necessary in order to engage them and define the purpose of their roles as it creates an engagement, which can help achieve these organizational goals. Employers who take part in engagement through effective communication can drive them to do better jobs. The main focus for employers should be how these individuals can identify themselves. Employers need to provide support to them through rational content as well as at a personal level. Ability of the employer to engage them will also lower turnover in the organization. Employees who feel more engaged with the workforce may find themselves more secured and this employee retention will be cost effective for the organization. In organizations, where there is a problem in retention of employees there is a constant need to hire new employees and also carry out their training and development, which may be costly for the organization. Thus, engagement of employees increases the level of satisfaction among individuals, which increases their productivity as well (Albrecht, 2010). Fostering employees towards engagement In order to drive employees towards engagement, there is a need of a strategy through which a culture is developed in which besides judging the personÃ¢â¬â¢
Wednesday, July 24, 2019
Affluenza - Essay Example Therefore, this is an apparent indication that the problem of affluenza has a rich history in human life. Greed is a major constituent of Affluenza, since individuals persistently possess a materialistic mindset. However, the exaggerated possessions initiate negative ramifications in society. it amounts to health hazards, economic stagnation, environmental pollution, amongst others. Evidently, this is an ancient social problem that requires remedies. Johnson is an anthropologist who conducted a study in a hunting and gathering society called Machiguenga. According to his findings, the society enjoys more merit than the modernized society. The people of this society practice subsistence, and they are content with the resources that are at their disposal. They are never in a hurry, and they are much cohesive in their inter-personal relationships. Different philosophers such as Aristotle, Jesus Christ, Jerome Segal, amongst others assert that more possessions bring more struggles than h aving enough. Affluenza definitely brings much decadence to the society. Affluenza is a persistent social problem that has four major solutions.... Excessive consumption is a key mannerism that manifests amongst the affluent individuals. Academic adjustments in schools would offer profound recommendations against affluenza. Consequently, children will achieve awareness about the ramifications of affluenza. The knowledge system would also inculcate a change in parentÃ¢â¬â¢s lifestyle. Parents would not have to invest immensely on snacks and soft drinks. Therefore, the parentsÃ¢â¬â¢ culture of overconsumption would take a diminishing trend. Evidently, the curriculum adjustments towards environmental science in schools would be an outstanding remedy for affluenza. The government has a major role in curbing affluenza. It would do this through its strict regulations to protect the natural environment. Social vices such as pollution, resource exploitation, and recycle issues would be effectively tackled. Affluenza entails a materialistic mindset in an existent population. People are pre-occupied by the persistent ambition to attai n more possessions. Factory owners therefore focus on maximizing production and profits. They do not have a major consideration towards the environment. In an affluent society, factories pollute the environment due to their materialistic mindset. Manufacturing industries also exploit natural resources. They do not implement recycling techniques. Such business entities have no regard towards the ramification of depletion. In this scenario, massive consumption and material possession are the applied principles. The government ought to implement clear-cut policies that oversee the preservation of all resources. Violation of the policies ought to attract legal consequences on the offenders. Legal limitations of advertisement ought to be
Business law concepts - Essay Example An employer has to pay wages even if no work is there for the employee to do. The common principle is that wages has to be paid if an employee is accessible for work. This again depends on whether the terms in the contract are expressed or implied. The case on hand with regard to Lessex Police Constabulary agree with Highspots Nightclub is similar to the case of Scottbridge Ltd v Wright wherein a night-watchman was called for to be on the building between 5 pm and 7 am every night. Other than some minor duties the watch man was mainly required to be in the premises to prevent any intruders. When the night watch-man claimed his wages the employer refused to pay saying that he had no work. The Court of Session preserved the EAT judgment that he has to be paid at least the national minimum wage rate for the hours he was at work. It was in the hands of the employer to render him with work and just because he did not have any work to do will not nullify his right to be paid.
Tuesday, July 23, 2019
Economics Summary and review paper - Essay Example Further, he discusses the often absurd state of being human, along with the challenges that our often conflicting needs and wants pose. In doing so, Simon conceptualizes the constructs humans use to make sense of their condition and how they apply a "common denominator" to the various claims that are made on our conflicting stimuli, which may be called the "Good" or "utility." His penchant for the human element is what led him to the social sciences is general, and economics more specifically. Simon depicts economics as "an interest in human decision making, and especially an interest in how human beings cope with the complexities, the uncertainties, and the goal conflicts and incommensurabilities of everyday personal and professional life." He asserts that economics is a critical discipline because "the allocation of individual or organizational resources - how it is done, and how it ought to be done - remains a central question about the human condition." In order to address this central question of allocation, Simon found it necessary to migrate from his "home disciplines" of political science and economics into uncharted territory, such as psychology, computer science and artificial intelligence. According to Simon, these disciplines are where he has spent the bulk of his time since reaching this realization. This broadened view of economics provided Simon with tremendous insight into human economic behavior. He "saw a creature of bounded rationality using techniques of heuristic search to find satisficing - good-enough - courses of action." His expanded disciplinary experience enabled him to apply computer modeling to "show that these techniques could account for the data of human problem solving in a range of both simple and complex situations." Simon's ideas, by his own admission, remain outside of the mainstream of modern economics, but he asserts that they will eventually find their way into the main stream. He maintains that "they provide a realistic picture of human choice, a picture that may instruct us about some of the most puzzling problems confronting economics today: decision making under uncertainty, business cycles with their accompanying natural or unnatural unemployment, the role of entrepreneurship in investment, and others." He goes on to consider the duties incumbent on humans from an economic standpoint, both positive and negative. These duties might be considered from an individual and societal point of view, and encompass the realm from doing no harm to leaving at least as attractive a range of options to future generations to eliminating poverty. He concludes that a merger of scientific disciplines such as he embraced in his own life holds the promise of offering better answers than the parochialism of life-long adherence to a single discipline. Ultimately, Simon has sought to apply concrete science and mathematics to social science as a "field of virgin snow on which one could imprint one's characters." His interdisciplinary approach promises to raise and answer questions for economics that might not otherwise have entered our consciousness. "Scientific Humanism as an Ideal," Shigeto
Monday, July 22, 2019
African American In The 1920s Essay The aspect of African-American Studies is key to the lives of African-Americans and those involved with the welfare of the race. African-American Studies is the systematic and critical study of the multidimensional aspects of Black thought and practice in their current and historical unfolding (Karenga, 21). African-American Studies exposes students to the experiences of African-American people and others of African descent. It allows the promotion and sharing of the African-American culture. However, the concept of African-American Studies, like many other studies that focus on a specific group, gender, and/or creed, poses problems. Therefore, African-American Studies must overcome the obstacles in order to improve the state of being for African-Americans. According to the book, Introduction to Black Studies, by Maulana Karenga, various core principles make of the basis of African-American Studies. Some of the core principles consist of 1)history, 2)religion, 3)sociology, 4)politics, and 5)economics. The core principles serve as the thematic glue which holds the core subjects together. The principles assist with the expression of the African-American Studies discipline (Karenga, 27). The core principle of history is primary factor of African-American Studies. History is the struggle and record of humans in the process of humanizing the world i. e. shaping it in their own image and interests (Karenga, 70). By studying history in African-American Studies, history is allowed to be reconstructed. Reconstruction is vital, for over time, African-American history has been misleading. Similarly, the reconstruction of African-American history demands intervention not only in the academic process to redefines and reestablishes the truth of Black History, but also intervention in the social process to reshape reality in African-American images and interests and thus, self-consciously make history (Karenga, 69). African American History or Black American History, a history of African-American people in the United States from their arrival in the Americas in the Fifteenth Century until the present day. In 1996, 33. 9 million Americans, about one out of every eight people in the United States, were African-American. Although African-American from the West Indies and other areas have migrated to the United States in the Twentieth Century, most African- Americans were born in the United States, and this has been true since the early Nineteenth Century. Until the mid-20th century, the African-American population was concentrated in the Southern states. Even today, nearly half of all African-Americans live in the South. African-Americans also make up a significant part of the population in most urban areas in the eastern United States and in some mid-western and western cities as well . Africans and their descendants have been a part of the story of the Americas at least since the late 1400s. As scouts, interpreters, navigators, and military men, African-Americans were among those who first encountered Native Americans. Beginning in the colonial period, African-Americans provided most of the labor on which European settlement, development, and wealth depended, especially after European wars and diseases decimated Native Americans (http://encarta. msn. com). Thus, history plays a role in the way African-Americans have shaped the world over time. The core concept of African-American religion has always played a vital roles in the African-American life since its beginnings in Africa. Religion is defined as thought, belief, and practice concerned with the transcendent and the ultimate questions of life (Karenga, 211). The vast majority of African Americans practice some form of Protestantism. Protestantisms relatively loose hierarchical structure, particularly in the Baptist and Methodist denominations, has allowed African Americans to create and maintain separate churches. Separate churches enabled blacks to take up positions of leadership denied to them in mainstream America. In addition to their religious role, African American churches traditionally provide political leadership and serve social welfare functions. The African Methodist Episcopal Church, the first nationwide black church in the United States, was founded by Protestant minister Richard Allen in Philadelphia in 1816. The largest African American religious denomination is the National Baptist Convention, U. S. A. , founded in 1895. A significant number of African Americans are Black Muslims. The most prominent Black Muslim group is the Nation of Islam, a religious organization founded by W. D. Fard and Elijiah Poole in 1935. Poole, who changed his name to Elijiah Muhammad, soon emerged as the leader of the Nation of Islam. Elijiah Muhammad established temples in Detroit, Chicago, and other northern cities. Today, Louis Farrakhan leads the Nation of Islam. A small number of African American Muslims worship independently of the Nation of Islam, as part of the mainstream Islamic tradition (http://encarta. msn. com). Presented with the fact that African-American religion is predominately Judeo-Christian, the tendency is to view it as white religion in black face. However, the rooting of the two religions varies due to the historical and social experiences (Karenga, 212). African-American over time has somewhat declined in its power. The church was once the sole basis of the community, especially to those in need. Today, this is speculated to be the link in the decline in the bonding of the African-American community. The core principle of African-American sociology integrates the various aspects and social reality from an African-American perspective. African-American sociology is defined as the critical study of the structure and functioning of the African-American community as a whole, as well as the various units and processes which compose and define it, and its relations with people and the forces external to it (Karenga, 269). African-American sociology involves the study of family, groups, institutions, views and values, relations of race, class and gender and related subjects. The African-American community, like other communities, is defined by the sharing of common space. Parts of its common space, however, are bounded areas of living, such as ghettos, which not only close African-Americans in the community, but simultaneously shuts them out from the access and opportunities available in the larger, predominately Caucasian society (Karenga, 302). The concept of isolation creates areas of poverty. Socially, isolation in ghettos prevents the cycle of diversity society, allowing prevailing stereotypes to surface. The immense concentration of African-Americans is a reason for disadvantages, such as joblessness, poverty, etc. Statistics suggest that the employment rate issue is an essential on among African-American women. The average rate of unemployment among African-American women in the 1980s was 16% and was higher for African-American men (Giddings, 350). Thus, the concept of diversity prevents African-Americans from thriving socially. The core concept of African-American politics can be defined as the art and process of gaining, maintaining and using power (Karenga, 311). The institution of politics has played a role in the African-American community since the 15th amendment was passed, allowing African-American men the right to vote (Constitution). In order to obtain political power, however, there are eight bases: 1) key positions in government 2) voting strength 3) community control 4) economic capacity 5) community organization 6) possession of critical knowledge 7) coalition and alliance and 8) coercive capacity. In order to attain these, African-Americans must unite, for unity strengthens weak groups (African-Americans) and increases the power of others (Caucasians) (Karenga, 363). Over time, African-Americans have made substantial strides in politics. Civil rights leader Jesse Jackson, who ran for the Democratic Partys presidential nomination in 1984 and 1988, brought exceptional support and force to African-American politics. In 1989, Virginia became the first state in U. S. history to elect an African- American governor, Douglas Wilder. In 1992, Carol Moseley-Braun of Illinois became the first African-American woman elected to the U. S. Senate. Today, Moseley-Braun is a candidate for the Presidency of the United States (Franklin, 612). There were 8,936 African-American office holders in the United States in 2000, showing a net increase of 7,467 since 1970. In 2001, there were 484 mayors and 38 members of Congress. The Congressional Black Caucus serves as a political alliance in Congress for issues relating to African- Americans. The appointment of African-Americans to high federal offices? including Colin Powell (chairman of the U. S. Armed Forces Joint Chiefs of Staff, 1989-1993; Secretary of State, 2001-present), Ron Brown (Secretary of Commerce, 1993-1996), and Supreme Court justice Clarence Thomas? also demonstrates the increasing power of African-Americans in the political arena (http://encarta. msn. com). Despite the advances of African-Americans in the political scene, the rate of voting has immensely declined compared to 40 years ago. According to statistics, less than 20% of African-Americans between the ages of 18 and 24, the most vital voting age group, voted in the last 40 years (http://www. rockthevote. org ). African-American votings disappointing decline over time has become a setback in regards to power, for politics control most of the issues that concern society, such as healthcare, housing, and employment: issues that the African-American community are in need of improving. The core concept of economics is defined as the study and process of producing, distributing (or exchanging) and consuming goods and services. Economically, African-Americans have benefited from the advances made during the Civil Rights era. The racial disparity in poverty rates has narrowed to some extent. The African-American middle class has grown substantially. In 2000, 47% of African-Americans owned their homes. However, African-Americans are still underrepresented in government and employment. In 1999, median income of African American household was $27,910 compared to $44,366 of non-Hispanic Caucasians. Approximately one-fourth of the African-American population lives in poverty, a rate three times that of Caucasians. In 2000, 19. 1 % of the African-American population lived below poverty level as compared to 6. 9% of Caucasians population. The unemployment gap between African-Americans and Caucasians has grown. In 2000, the unemployment rate among African-Americans was almost twice the rate for Caucasians. The income gap between African-American and Caucasian families also continue to widen. Employed African-Americans earn only 77% of the wages of Caucasians in comparable jobs, down from 82% in 1975. In 2000, only 16. 6% of African-Americans 25 years and older earned bachelors or higher degrees in contrast to 28. 1% of Caucasians. Although rates of births to unwed mothers among both African-Americans and Caucasians have risen since the 1950s, the rate of such births among African-Americans is three times the rate of Caucasians (DeBose, 1). Thus, the state of African-American economics have flourished over time, yet remains in a state of improvement. Whether one talks about poverty, incomes, jobs, etc. , all imply and necessitate the concern with economics in the African-American community (Karenga, 355). Conclucively, the possibility of problems arising towards the discipline of African-American Studies are rooted in the birth of the discipline itself (Karenga, 476). The mission of the discipline, problematic administrators, and campus opposition are examples of obstacles that often attempt to prevent the missions of African-American Studies. However, African-American Studies has continued to defend its stance over time. Thus, as long as there is an African-American culture, the quest for knowledge in the African-American studies field will remain. Works Cited DeBose,Brian. Reclaiming the Mission. Nov. 2002 . Franklin, John Hope. From Slavery to Freedom. Nashville, TN: McGraw-Hill, 2000. Giddings, Paula. When and Where I Enter . New York:Perrenial, 1984. Karenga, Malauna. Introduction to Black Studies. Los Angeles: University of Sankore Press ? Third Edition, 2002. http://encarta. msn. com http://www. rockthevote. com.
Sunday, July 21, 2019
The Pillars Of The Tourism Strategy Tourism Essay Definition of the World Tourist Organisation (WTO): Tourists are those who are travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited InÃ other words: A tourist are those who goes to different place for private interest or who is sent there, but is not employed at this place. Business tourists may go to this place for meetings or further education. Private tourists may go there for adventure, recreation, pilgrimage or many other purposes. Eco-tourism stressed on local cultures, wilderness adventures, personal development and learning new methods to live. It is defined as travel to different areas where the flora, fauna, and cultural heritage are the major attractions. Responsible ecotourism includes practices that lessens the negative impacts of regional tourism on the natural environment, and flourishes the cultural integrity of local communities. Hence, in addition to evaluating environmental, social and cultural factors, initiatives by hospitality providers to positioning recycling, energy efficiency and the creation of economic opportunities for local people are an integral part of ecotourism. Historical, biological and cultural conservation, sustainable development etc. are some of the sectors closely linked to Eco-Tourism. Large number of professionals have been involved in formulating and growing eco-tourism programs. They come from the fields of Geographic data Systems, Wildlife authorities, Wildlife Photography, and Oceanography, National and State Park authorities, Environmental Sciences, Women in Development, and Archaeologists, etc. Ecotourism is widely considered as a nature-based type of alternative visitors that embodies the virtuous traits that tourism supposedly lacks. Therefore, the notion of mass ecotourism is often seen as a contradiction in means or oxymoron. This article, however, argues that ecotourism as both reality, an ideal can logically be perceived as a form of mass tourism, and not its opposite. The first sector provides a working definition of ecotourism, and the remainder of the paper then raise the rationale for the above contention, and considers its applications for the tourism industry and for ecotourism destinations. Meaningful travel to natural areas to understand the culture and natural facts of the environment, taking care not to change the integrity of the ecosystem, during the production of economic opportunities that make the preservation of natural resources profitable to local communities. Hence, ecotourism is a form of tourism to relatively undisturbed natural locations for the main reasons of admiring them and knowing more facts about their lives. Ecotourism also tries to decrease its effects on the locations visited. It also supports to the preservation of natural venues and the sustainable development of adjacent locations and communities, spreading further awareness among habitants and nearby populations and tourist. Although a relatively new part of the tourism sector, ecotourism has diffused vastly all over the world. The most popular ecotourism destinations are spread relatively evenly all over the world and involve sites in Central and South America and the USA and Australia. Another vital ecotourism area is Africa. For example, Kenya employs approximately 55,000 people in its wildlife tourism sector. The Kenya Wildlife Service recorded $24 million of profits from wildlife tourism in 1990. For 1995, it was about $54 million with 25% of earnings paid to people in destinations adjacent to parks and reserves. A latest study of Amboseli National Park in Kenya states that each lion there was worth $27,000 and each elephant herd as much as $610,000 in tourist profits per year. Cultural tourism tends to stress on the indigenous of an area and their customs, arts, crafts, architecture, religion and lifestyles or on visits to art galleries and temples Historical tourism mainly stress on the glories of the past in the form of monuments, museums, and historical sites There are number of different profits that can be derived from Ecotourism if local people use it as a tool rather than number of outside visitors.Ã However, the results are a direct image of the encouragement behind the program.Ã Since these motivations are mostly mixed it follows that the results are often mixed too. Sometimes called nature tourism or ecotourism and educational travel based on natural attractions is a promising way of flourishing social, economic, political and environmental objectives in developing countries. It offers countries new ideas for small-enterprise investment and employment and developing the national stake in conserving their biological resources. However, making ecotourism a strong positive economic and environmental tool needs activities that foster responsible nature tourism growth, broad-based and active local participation in its profits, and conservation of developing countries biological heritage. MAIN BODY The ecotourism circumstances are currently entering a significant phase of its development in Kenya. In the past five years, ecotourism has attracted important attention from consumers, conservationists, economic development specialists and others. However, they are entering a period during, which ecotourism will undergo more careful scrutiny to determine whether it provides as many benefits as its proponents suggest it should. For this to be done information has to be made available on nature, performance and characteristics of ventures operating under the ecotourism label. Ecotourism Society of Kenya is at this time working on a project to develop a national record of all existing ecotourism projects in the Kenya, with a view to establishing the extent to which ecotourism has contributed to improved livelihoods for local people and aided conservation. The first phase of this project involved reviewing existing literature on ecotourism enterprises in Kenya, both for existing and pot ential ventures. The second phase will involve a questionnaire survey of the listed projects and others that may be discovered during such visits. This is going help to, among other things, to verify facts, get people views, and fill- in gaps of information missing from writ ten. KenyaÃ is best known for its wide savannas teeming with lions and elephants, but most travellers dont know that its also home to mountains, lakes, rain forests, deserts and beaches, each with its own unique ecosystem and wildlife. Kenyas incredible natural diversity is protected in some 50 national parks and reserves across the country, from the virgin rain forests of the Kaka mega Forest Reserve to the wildebeests who migrate to the Maasai Mara National Reserve every July and August. On the coast, travellers can walk down pristine white beaches or go diving along colourful coral reefs. All tourism occurs under the watchful eye of Ecotourism Kenya, which works to protect the local environment through community outreach and education projects. The organization also rates lodges throughout Kenya based on their environmental policies. http://www.msnbc.msn.com/id/18215130/ns/travel-active_travel/ Three Pillars of the Tourism Strategy In this term pillar means goals in combination with opportunities and strength. Therefore it is a plan with greater development than the term objectives which is conventionally used in the context of project formulation to detail the achievable aims of a project. For instance, one of the goals of this tourism strategy is to make stakeholders of the western region of Kenya to re-discover and advertise their wealth of natural and cultural heritage as things that bewilder other humans, and that cannot be missed by adventurous visitors and travellers coming to Kenya. Diversification in the context means strategic improvement of product development in order to gain a more competitive stance of tourism in the western region in regards to quality products and tourism amenities as compared to the competition in other regions. Given the above definition of terms, this strategy rests on three strategic pillars of tourism development for the western region of Kenya, namely: a. Product development and diversification b. Integrated promotion, marketing and institutional development from below c. Local tourism education and marketing as a tool of poverty eradication (a) Product Development and Diversification The abundance of unexploited tourism resources including nature, culture and infrastructure means there are many opportunities and options to improve the quality of old products and services or to develop new products. The highest priority, however, should be given to options for improvement of Mt. Elgon National Park and assistance for the community based ecotourism ventures. For example specific options for the improvement of Mt. Elgon National Park are given in a set of recommendations in Table1. They include opening of a second gate at Kaberwa, road improvement for specified park roads to all weather condition. Another priority product development option exists in the form of community based ecotourism ventures. (b) Integrated Tourism Promotion, Marketing and Institutional Development The following facts derived from interviews with top officials of tourism stakeholder organizations at national level illuminated a changing scenario and a new pattern of players for the key roles is emerging as can be seen from the following observations: Ã ¢Ã¢â ¬Ã ¢ KENYA WILDLIFE SERVICE will totally devolve marketing of its tourism products including handling of visitor services in national parks, national reserves, sanctuaries, etc, to the private sector and communities and concentrate on conservation of wildlife. KENYA WILDLIFE SERVICE will participate in community based tourism development in advisory capacities only. Ã ¢Ã¢â ¬Ã ¢ KATO, a membership organisation that was formed in 1974 and has 250 members, controls 90 per cent of the traffic and destinations of international tourists in Kenya. (c) Local Tourism Education and Marketing as Tool of Poverty Eradication At the beginning of this report it was mentioned that tourism is a strategic industry that has potential for eradication of poverty in the whole of Kenya. In view of the unexploited tourism potential in the western region of Kenya this vision should be taken seriously by sensitizing the entire population about the need to cultivate the right attitudes, hospitality skills and public relations in readiness for participation in viable tourism activities. National stakeholder organizations namely KENYA WILDLIFE SERVICE, KTB, KTDC, KTF, TD should be challenged to take the lead in popularizing tourism to the Kenyan population like KENYA WILDLIFE SERVICE has done in the last decade. According to this trend of thought, the government has two options to decide upon concerning the Mt. Elgon area: to support the communities of the Mt. Elgon ecosystem to participate in sustainable conservation and development of natural resources and environment; and to maintain vigilance as was done previously to evict the Elgoni people from the caves and forest. We recommend the former option, which implies willingness to support viable community based ecotourism ventures and to support the county council initiative of a conservancy and development of tourism activities based at the Chepkitale moorland. It is based on complementary inputs from two sources. The first input is derived from the empirical evidence collected by observations and discussions with local stakeholders during the field-work in the region and that has been presented and analyzed in chapters three and four. This group of stakeholders consists of private enterprises; local government authorities, NGOs and community based groups. Their main concerns are product development, marketing, sales and provision of services and infrastructure. The second input to the strategy is derived from consultations with the key national stakeholders of the tourism industry in Nairobi. This group of stakeholders comprises of Government of Kenyas parastatal agencies and departments namely KEN YA WILDLIFE SERVICE, KTDC, KTB, Tourism Department, and also Kenya Association of Tour Operators (KATO) representing the private sector. Their main concerns include product development, policy development and administration, international promotion and marketing and financing. Over the next five years or so, it is necessary to identify the feasibility and responsibility for tourism development in the western region. As already mentioned above, it is unlikely that KENYA WILDLIFE SERVICE will be playing any promotion or marketing of tourism in future. Therefore the foreseen main role of KENYA WILDLIFE SERVICE is to develop and improve Mt. Elgon National Park including the establishment of a second gate and an access road at Kaberwa in collaboration with the Forest Department and the Mt. Elgon County Council. Concerning the roads networks outside the national park it as assumed (but probably it required to be specified) that their development and improvements is the responsibility of the central Government of Kenya and local government authorities. The KTB and the Department of Tourism have an important role to play in development, promotion of globally marketable themes and packages for the new products to be developed. Such market-oriented themes are required for Mt. Elgon National Park itself and for the cultural attractions that will emerge from community ecotourism initiatives. Since both KTB and DoT are relatively new, in the field of destination marketing and operations at regional and grassroots level, new tourism oriented research and design and development capacities will be needed. General Recommendations Develop/promote an exclusive market for cultural tourism through services and appropriate linkages with individual tour operators, MENOWECTO and the KTB. Support diversification of high quality tourism products especially cultural products e.g. dancing, gift and curio products for sale by retail shops as well as bulk sales or consignments to major towns. Encourage participation of visitors in community services around Mt. Elgon National Park and in the nearby towns of Kapsokwony and Kitale. Assist Mt. Elgon County Council to initiate a conservancy for tourism development in the Chepkitale moorlands, including development of an access road through, and a gate at Kaberwa under a new partnership deal between KENYA WILDLIFE SERVICE, Forest Department and Mt. Elgon County Council. Develop institutional linkages for marketing of community based ecotourism through local home stay operators. Create general public awareness and popular support of tourism. Support training of community based dancing groups and tour guides in appropriate skills including: Technical names and skills for identification, handling of plants, animals etc. Camping, first aid and emergency techniques; and Public relations, public presentation, marketing, negotiation and packaging, Institutionalize community ecotourism groups and ventures for sustainability. Support the specified improvement and expansion of park infrastructure including making road circuit all-weather, camping site improvements, second gate at Kaberwa and supporting the Chepkitale conservancy. In order to increase local tourism and visitation to Mt. Elgon National Park in particular, KENYA WILDLIFE SERVICE should launch a lightly scheduled bus service to familiarize residents and visitors in Kitale with the availability of regular and reliable public transport to and from Mt. Elgon National Park on certain days of the week. CONCLUSION Kenya is known as an international tourist place, but the Western Region of this country has very little tourism activity. There is no particular factor that is well known to be the main hindrance to tourism in the region. The Lack of awareness of tourism by the local communities, negligence or mismanagement of tourist facilities, lack of technical knowledge and insecurity are commonly mentioned. Situated 30 km west of Kitale town and gazetted in 1968, Mt. Elgon National Park is an area of 169 sq. km and is managed by a staff of 75 persons including 9 officers, 45 rangers and 6 drivers. The park receives 3000 visitors yearly. According to Edin Kalla, the Regional Assistant Director, the main challenges of the park are security for wildlife and visitors, increasing human-wildlife conflict along the border with the former ADC farms around the park, now sub-divided and settled by formerly landless people and with non-residential cultivation in the forest reserves, as well as shortages of human and financial resources. Occasionally wild forest fire is a big threat. Ecotourism may seem to have a positive way to it, but in contrast, it has a very grim reality joining it. While having reaped economic benefits from ecotourism, there are instances where people are forced to leave their homes, instances of gross violations of fundamental rights, and increase in the number of environmental hazards. Eco tourism is held as important by those who taking part in it so that coming generations may experience exposure of the environment relatively untouched by human development, and by becoming a part of this brigade, you are doing your bit to keep the planet the way it should be. Hence to make our trip as nice as possible, look into all the aspects that seem significant to you. Duty is backbone on which eco-tourism is based, and performed in the right direction, can to make sure a guilt-free, remember able holiday. In thisÃ IndustryÃ in many countries or the regions big industrial sectors as well as theÃ Economic industry of today, eco-tourism as an ideal way, it has made some growth in our country and in many local societies and planning a unavoidable item. Nearly two series of ten, the industry at home and foreign, and scholars define the eco-tourism, and noted the need in according with the development strategy, highlighting on the long-term development of Ã bionomics tourism resources, and established a plan of development, supporting the plan of eco-tourism. In this paper, the original eco-tourism to further examines its definition, and the economic importance of eco-tourism to be.Ã Ecotourism is undoubtedly a key feature in Kenyas economy. However, this study reveals that the ecotourism sector faces several challenges which include the need to respond to local community development and aspirations, meeting visitors varied expectations, improving management and planning efforts as well as developing effective and efficient infrastructure and services. According to Gakahu (1992), Kenya has a policy that emphasizes those habitats and wildlife populations are to be maintained in a reasonably natural state while catering for economically important activities. This is important for the tourist industry because the naturalness of amenities is what attracts tourists and is what they pay for. Appropriate planning and management is necessary to redress past mistakes and ensure the future welfare of ecotourism. One cannot rule out the possibility that at some point, conservation and economic exploitation, through ecotourism, might become incompatible unless appropriate me chanisms of reconciling them are worked out. Today, the ecological integrity and attractiveness of the Amboseli and Mara conservation areas is being impaired by visitor use. In conclusion, immediate, short-term and long-term planning and management actions need to be taken in order to stop the current poor use and localized overuse of the Amboseli and Mara. The best use of visitor attitudes and use impacts outlined in this study could guide management. This study clearly demonstrates that simply calculating visitor figures is insufficient for management, planning and monitoring responses. If the management cannot deal with the identified problems, then there is need to establish visitor capacity. Visitor impact management programmes therefore can minimise visitor impacts before costly restoration and rehabilitation programs become necessary.
Pizza Hut Marketing Plan Pizza Hut is subsidiary of yum! Brands. Inc. The worlds largest restaurant company with more than 34,000 restaurants in over 100 countries. Fast food industry in growing very rapidly and so many new companies are entering in the market. Due to the increased competition companies are losing their market shares. Pizza Hut is preparing to introduce a new product called The Pickle Supreme Pizza in the UK market. The Pickle Supreme Pizza target market consist of professionals those have less time, students, single person households, families with high or medium income. Geographically this product will target Asian people which we feel that are less served in future by Pizza Hut. The new pizza will expand the pizza line and provide more options in our well balanced menu. Our major rivals include Domino Pizza, McDonalds, KFC and other Quick Service Restaurants (QSR). The primary objective of this new pizza is to serve our Asian customers and take competitive over other competitors. We also want to increase our market share by 2 percent in the market with the help of this new Pickle Supreme Pizza. Our marketing planning process of this new product will consist to situational analysis of the market, 7Ps of marketing Mix and control and implementation stage in which our marketing team evaluate the effectiveness of our plan. The marketing department will be responsible of executing this marketing plan into action. SITUATION ANALYSIS A number of demographic and social trends in the UK increasing demand for the quick services restaurants. The divorce rates in UK and other growing trends shows that people are getting married later in life.These factors and many others like Government figures show the number of single-person households rose from 12% of all households in 1971 to 18% in 2001.The figure is expected to reach 38% by 2026.The trends in the 2000s showing that individuals are choosing to eat out more often than eat at home. Another factor to consider is the increased number of women working outside the home. As a result of more women in the workforce, household incomes are increased and are higher than past. The increased incomes and dual-career familys result in less time and people have no time to cook food at home. Also because of higher incomes, consumers have more income that allowing them to eat out more often and when they are at home they are looking for something ready to eat. Market summary The UK is the largest fast food market in Europe and every 6 out of 10 consumers visit Pizza Hut every year, 2 out of 10 for one of our main competitors. In the UK and Ireland, the pizza fast food franchise industry is one of the fastest growing sectors, with pizza taking its place as a popular food among consumers. Similar to eating trends in the USA, the UK is also expanding its consumption level with millions of pizza being consumed every year. As in America people eat 100 acres of pizza per day, or 350 slices a second, the UK is also catching up to this figure very quickly. In a recent survey conducted by BBC World found that 45% of people in the UK were agreeing that they like the taste of fast food very much. Pizza Hut market consist of professionals those have less time, students, single person households, families with high or medium income. EnvironmentalÃâÃ Analysis (P)olitical Political issues include regulatory and judicial system which may affect the business. As our target market is in UK and there are no series political problems in that market.ÃâÃ Increase taxes can affect pizza hut in future but better management will help us to overcome that problem.ÃâÃ (E)conomical UK is badly affected by rescission. Unemployment level is very high in UK and the savings of people are also very low. This economic slump in the UK will also affect the Pizza Hut because pizzas at Pizza Hut are expensive. We will consider thisÃâÃ factor when setting the price of our new pizza.ÃâÃ (S)ocial Every country has its own social norms, values and religion which can affect Pizza Hut according to its location. In UK people are from different back grounds with different religion and values. We will consider all these factors in our new pizza specially a largeÃâÃ AsianÃâÃ community in UK which in past was lessÃâÃ served by Pizza Hut. (T)echnological Due to new technology there are so many different ways of marketing such as internet, telemarketing textÃâÃ massages to theÃâÃ existing customers as well asÃâÃ potential customers.ÃâÃ We will use new methods of promotion to increase our market share. Target Market and Customer Profile This section includes the profile of the customers and target markets Asians Due to globalization people are coming from different countries in UK. Our major target is to serve Asian people with that product. Asian people like to eat spicy food and also large numbers of people are vegetarian or eat Halal food. This product will cover all those people. Students Students are the target market of Pizza Hut because they spend a lot of time with friends in universities and like to go out frequently for parties and celebrations. Dual-career families Dual-career families result in less time at home; they have less time to cook food at home. Also these people have higher incomes which allowing them to eat out more often.ÃâÃ Single person house holds The single person house hold are also increasing these people are a target market of Pizza Hut. These people are also like to eat out most the times. Higher and medium income Professionals High professionals are targeted by the pizza hut. Because of lesser time and high disposable income they prefer ready to eat food or eat out side. SWOT Analysis (S)trengths Strong Brand Name ÃâÃ Brand recognition is major strength for Pizza Hut. Pizza hut has the strong brand name and a market leader by providing large range of pizzas that strong image of pizza hut will make it easy to launch new pizza in the market. Loyal customers Loyalty of customers is strength of Pizza Hut. The loyal customer will also help the Pizza Hut to launch new pizza in the market. Strong financial position Pizza Hut has excellent international turnover and strong financial position will also help in new pizzas financial matters. Specialized in pizzas Pizza Hut is specialist in pizza making and this specialty will create a strong perception in customers mind for our new pickle pizza. Subsidiary of Yum! Brands,inc Yum is the worlds largest restaurant company and Pizza Hut is subsidiary of Yum brand. Full service restaurants Pizza Hut provides a full service restaurant and delivery services which some of the pizza Huts competitors are not doing. Because of restaurant facility Pizza Hut can market some other segments like families that other pizza chains cannot. (W)eaknesses High priced Pizzas at Pizza Hut are high priced. This is the greatest weakness Pizza Hut has in the market as compared with others. Higher overhead costs Pizza Hut has higher overhead costs, due to the restaurant services and extra facilities that other competitors do not have to deal with. Fewer outlets: Pizza Hut has the lesser number of outlets and consumers feel difficulty to find pizza Hut. The Pizza Hut chains are not spread as compare to the other fast food restaurants. More focused on western taste: Pizza Hut is more focused on western taste and less on others. The new arrival will also helpful to overcome that weakness. (O)pportunities New Pizzas with different sizes and taste This opportunity is always open for pizza hut to come with new tastes and sizes and served the better than others. We can generate more revenue with our new innovative pizzas. Pickle pizza will help us to take full advantage of that opportunity. Halal pizza Pizza Hut has the opportunity to provide the Halal pizzas and capture a new segment which will increase the market share of pizza Hut. Number of outlets Pizza Hut has the opportunity to expand the business so Pizza Hut should open more outlets to increase market share and compete will with others like McDonalds. (T)hreats Increased completion The competitions in fast food industry is increasing day by day, this increased competition reducing the profit margins in the industry and also cause a great decrease of market share. Low prices by competitors The prices of the competitors are the major concern for Pizza Hut. The competitors are offering low prices to the customers and have competitive advantage over Pizza Hut. Frozen pizzas: Other competitors to take into consideration are frozen pizzas that are available in super stores and grocery stores. Competitors Analysis Pizza Hut is facing huge competition in the market. Competitors of Pizza Hut are; Restaurants and cafes Fast-food and Quick-service Restaurants Dominos pizza, Inc. Dominos Pizza, Inc. is an international fast food pizza delivery corporation. Dominos pizza is the UK and Irelands leading pizza delivery company. Dominos first UK store opened in 1985. Dominos pizza is the direct competitor of the Pizza Hut. Low prices of pizzas are the real competitive edge of the Dominos. McDonalds McDonalds is the worlds largest chain of fast food restaurants, serving nearly 47 million customers daily. McDonalds primarily sells hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes and desserts. More recently, it has begun to offer salads, wraps and fruit. KFC Kentucky Fried Chicken, or KFC, is a chain of fast food restaurants based in Louisville, Kentucky.KFC is the subsidiary of Yum Brand. While its primary focus is fried chicken but giving tough time to the Pizza Hut. KFC also offers a line of roasted chicken products, sides and desserts. Quick Service Restaurants (QSR), Takeaways: There are thousands of local quick services restaurants are involved in the UKs fast food industry. These local takeaways are providing pizzas, fried chicken, and salads according to the local consumers taste and on very low prices. These restaurants are the real competitors of the pizza hut. The new Pizza Huts pickle pizza will help pizza hut to compete with these restaurants. MacDonald Corporation is the largest group among all top Fast Food corporations. It is having huge brand value as well as revenue, Moreover, the dominos Pizza Inc is the lowest earning group among all, but these all companies are having a universal aim to provide quality food at lower price to the customers. In order to survive in the global industry a company must come up with new tactics and innovations to charge ahead of the competitors. Product Offering We are offering a new pizza to our customers that will be especially popular in Asian customers and also other pizza consumers. New pickle supreme pizza will be available in all different bases and toppings. Available Bases Tuscani Pan The Italian Cheesy Bites Stuffed Crust Topping Topping of the pickle supreme pizza will be mixed pickle, mushrooms, mixed peppers, black olives (customers can add any other available topping of their choice). Availability The pickle supreme pizza will be available in our three menus with different sizes as other pizzas are available Restaurant menu Delivery and takeaway menu Collection menu Pizza deals The new pickle pizza will be available at all pizza hut chains throughout UK. We will take start from England and Wales and then cover Scotland and Ireland as well. MARKETING PLAN The opportunities are also the part of the marketing strategy. Marketing Objectives Pizza Hut has the largest market share in the pizza industry. The high quality of product and services of the pizza hut will help to ensure good chance at successful introduction of a new pizza. The fast food industry is famous for introducing new products to increase short-term sales. This new pizza will increase the market share of the company .Pizza Hut has the competitive edge in innovative products and this new product that will also be successful in the market. There is a high completion in the market; the introduction of a new product is required to keep ahead of the competition. One of our main objectives is to provide a pizza to our Asian customers and to fill a gap between pizza hut and our customers. As earlier mentioned that there is a large community of Asian people living in UK and we fell that they are less served by the Pizza Hut. The new pickle supreme pizza will help us to achieve that objective. Other objectives include Increase in fast food market share. Maintain the competitive edge of the innovations. Fulfil the demand of the customers. Increase in profitability and growth. Target markets The UK will be the target market of the new pickle supreme pizza. Our major aim is to catch Asian costumers by introducing this new product because we feel that they are less served in the past. Other pizza hut costumers will also like this new pizza. Changing social and demographic trend in UK contributed to increased demand for fast food and our target customers include Students, Dual-career families, Single person households etc. Positioning Innovations in menu and service offerings have been the key to Pizza Huts success in UK. Using product line extension we are positioning the pizza Hut an Innovative and quality food restaurant chain. Pizza Hut already positions itself as an excellent services and food provider in the fast food industry. Marketing Mix As with all businesses, the most important goal of a company is to increase revenue and profits. With the introduction of this new product we hope to increase the overall sales of the company as well as the services and quality of the products. Product The reason behind our success in all over the world is uncompromising drive in providing customers the best in terms of product quality, service, cleanliness and value. Pizza Hut pizzas are made with fresh dough baked daily and smothered with our very own 100% pure imported Mozzarella cheese. Pizza can be part of a well-balanced meal. Ingredients in our pizza include mixed pickle, mushrooms, mixed peppers, black olives (customers can add any other available topping of their choice). Pickle supreme pizza will be available in all sizes in which other pizzas are available such as individual (4 slices) medium (6 slices) large (8 slices). Pizza Hut has built a strong brand name that means quality products and services. Since Pizza Hut will be introducing Pickle supreme pizza customers will automatically think this is a high quality product. Price Pizza Hut is successfully using the high/low pricing strategies when setting the retail price of its products. This high/low pricing strategies will help to serve more segments in the market. The price of pickle supreme pizza should be set as Ã £5.99 for individual Ã £10.99 for medium Ã £13.99 for large Price skimming strategy will be used as Pizza Hut sets high initial prices for its products to send a signal to customers that its products are quality and the service is excellent. The medium and large pickle pizza will be available in deals as well by paying Ã £2.99 extra; customers can add salad of their own choice. Place At present we are using the direct distribution channels because our markets are very large and geographically dispersed. Other reason of direct distribution is that we have a large number of buyers, but a small amount purchased by each. Different methods of distribution will be used for pickle supreme pizza as company is currently using for other products. Home delivery is the first distribution method by pizza Hut. Pizza hut provide the pizza for those who want to stay at home and eat pizza. Online ordering is another distribution method that we are using now. Customers can go to the nearest Pizza Hut and can sit and eat there Pizza Hut provides an excellent sitting facilities to customers where they can sit and enjoy the variety of pizzas. This is the most useful distribution method for our pizza. Our new pickle pizza will be available in all distribution channels. This is One of Pizza Huts largest competitive advantages is its restaurant style facility. Promotion This objective of the promotion is to create awareness of the new product, Stimulate demand and change the short term behaviour of the customers. We will use different advertisement methods to introduce Pickle supreme pizza such as Advertisement on television Billboard in the main areas to get our customers Leaflets distribution in colleges and universities Door to Door distribution of leaflets In store promotions Banner ads Advertisement in Foot ball grounds E-mails Advertisement on the Web sites These methods are used to promote our product in the market. We use different types of advertisement to create awareness in our target market, we use leaflet distribution in universities to create awareness in student about our product. Advertisement on television in very expensive but we will use that method in the introduction stage of the product where intensive marketing in required. The objective is to create awareness among 90% of our target consumers about the new product. People Pizza Huts providing a very comfortable working environment and our employees are very flexible and they can adopt any change in product with great ease. We will arrange training sessions for employees to upgrade their skills according to the new product. We will put all our efforts to satisfy our employees. Process We will not compromise on quality and services in our restaurants. Our process will remain up to the mark for our new product as well. We have sufficient space for our new product to deal with. We will provide quality food, efficient services with on time deliveries. So our processes will continue without any problem. Physical Evidence Physical evidence is the place where the services being delivered. We are providing full service restaurants with family environment and excellent services. Our new product will also be available in restaurants menu and we have enough space to cover them. Action Plan The Pickle Supreme Pizza will be introduced and available to the customers in start of the July. The purpose of this action plan is to create awareness among the customers about their new product. Here are summaries of action plan we will use during the first four months to achieve our stated objectives. June In June we will start our promotional activities by using in-store advertisement with the slogan of coming soon or new arrival, advertisement on the Television in between world cup football matches. We know that this type of advertisement is very expensive but we expect that this type of advertisement will return us huge revenue. July We will start print media and internet campaign to target professionals, students and single households. We will start leafleting in universities, emails to the professionals and advertisement on the famous website like yahoo or msn to create awareness among our target market. We will continue in store advertisement in this month by giving special discount in meal deals. August In post launch advertisement campaign we will continue leaflet distributions and will use some less expensive techniques of promotion like emails, text messages, magazines and news papers. September We will continue our promotions but with less intensity. We will advertise in the news papers and magazines, leafleting with some other promotions on it in order To keep in touch with our customers. Marketing Research We will identify the market trends and the reaction of the target market towards the product with the help of different types of research methods. This marketing research will help us to identify the positioning of the product in the costumers mind. We will use the following methods to conduct our marketing research Questionnaires We will prepare a questionnaire that will help us in collecting primary data from the customers. The questionnaire will be consisting of different question which will cover all the points that will required to get the accurate research results. Surveys Surveys will keep us up to date about our customers expectations and make us fulfils their needs and wants more effectively. For this we would have to conduct a marketing survey of our market and try to find out that what our customers want and what they feel about new product. Whether they are satisfied with our product or want any up gradation in it. Live Market Test Live market test will work in two ways such as survey and promotions at one time. In store advertisement, promotions and distribution will be done and free samples will be offer to the people and feedback back will be taken from them. This feedback can positive or negative but will help us in future planning of the products. Feedback Form Feedback forms are also very important method of survey which will provide quick information with very low cost. Costumers will give information about their experience about products and services which help us to remove deficiencies if any. Financial Matters We are financially strong enough to introduce a new product in the market. The advertisement budget will be 5% of the projected sale. We are expecting that the Pickle supreme pizza will increase our sale by 6%, this forecast is based upon pervious products sale by Pizza Hut. This 6% increase in sale will bring Ã £600 million in revenue. It means advertising budget will be of 30 million. No other plant and equipment expenses will be accrued because the existing plant and machinery is used for the production of Pickle Supreme Pizza. Controls and Implementation We will establish a control program to help the management in measuring the results and identifying any problems or performance variation that need corrective actions. The control process involves establishing standards and measuring performance to correct deviations from standards. We will use different techniques to monitor quality and customer service satisfaction. This will help us to react very quickly in correcting any problems at the beginning. We will implement the following method to determine the effectiveness and customer satisfaction from our new product. Annual plan control In this method will monitor that whether company is achieving the targets and goals that are expected from the new product. Different are used monitor this such as Sales analysis, market share analysis, balance scorecard etc. Efficiency Control With the help of this will control on spending efficiency and marketing expenditures. In this we will analyze the sales force efficiency, advertising and sales promotions effectiveness as compare to expenses on all these things. Customers feedback This method will be used to collect information from the customers because this will help us to take immediate actions against any problem. Customers are the primary source to check the success of the product. Customers feedback will help us in taking further steps if required. Marketing Organisations Marketing director will hold overall responsibility for all of the companys marketing activities and all managers in the marketing department will report to the director. Marketing Audit plan will also executed enter the supervision of the marketing director. CONCLUSION I have critically analysed the Pizza hut and its current market situation and found that the fast food trends are changing; customers are demanding high quality food with excellent services and sitting arrangements. Pizza hut is offering large range of pizzas with salads, desserts etc, under one roof. Pizza hut also provide restaurant facilities to the customers. With the help of deep research of the market i found that the Pizza hut is losing large market share by ignoring a rapidly growing market of Asian Customers in the UK. These customers are less served by Pizza Hut but now its time to fill that gap by introducing a new Pickle Supreme pizza. The market environment of fast food industry in UK is very competitive. Pizza Hut is facing direct completion as well as in direct competition in the market in the form of Dominos, McDonalds, and KFC. Pizza Hut is a high price restaurant as compare to its competitors but providing high quality food and sitting facilities. Pizza hut has fewer number of outlets which is a weakness of pizza hut