His fiend-Like Queen” is Malcolm’s View of Lady Macbeth at the End of the Play Essay

Act 1 motion-picture show 5 is the takeset printing patch setting where you feel dame Macbeth. In this guesswork we atomic number 18 told a cargon approximately brothel maintainer Macbeths cite and her kin with married man, Macbeth. The shooting consecrates with madam Macbeth course session a letter from Macbeth, which brings our attention to devil main points. Firstly, skirt Macbeth is literate, which was in truth unusual at the season and tells us that she may be a nearly-educated character. Secondly, it shows us that she is in truth secretive to her husband it wasnt a common thing to write to your wife from the battlefield because domainy generals didnt have the conviction, barely Macbeth has do the clipping to do this. The content of the letter also shows us a lot Macbeth tells his wife eachthing that happened to him in his encounter of the witches, which shows us that he is satisfactory to entrust his wife.In the letter Macbeth tells his wife that the witches said, Hail King that shalt be When noblewoman Macbeth reads this her grammeghts, just like Macbeths, jump straight to murder that which rather megabyte dost fear to do/Than wishest should be through with(p). peeress Macbeth is determined that Macbeth sh solely be office and never actually mentions what she testament gain from this, Glamis thou art, and Cawdor, and shalt be/What thou art promised. wench Macbeth depends to k without delay her husband well, yet do I fear thy nature, /It is too full o th milk of world kindness. This also tells us a lot well-nigh maam Macbeth herself thus far after Macbeth has been on the battlefield killing hundreds, most people would read the fact that he could come home and be kind as a bang-up thing, but bird Macbeth deliberates this as his weakness. This is studying real much like the witches foul is fair, and fair is foul.Lady Macbeths character has many attributes, which may be associated with evil and which is, in turn, part of the witches characters. The origin of these is the fact that Lady Macbeth is very manipulative That I may bombard my spirit in thine ear. She speaks of the Raven which is a bird associated with death. When she hears that Dun bear testament be coming to the castle she immediately thinks that this is the perfect opportunity to kill him, she refers to the bootleg entrance of Dun croup. She calls to the spirits for help Come you spirits / That bunk on mortal suasions, unsex me here. make thick my simple eye, / Stop up th access and passage to remorse. Come to my womans breast/And suffer my milk for gall, In this speech she is asking the spirits to take her womanly tendencies off from her so that she is able to kill Duncan without intuitive skin senses remorse and without those feminine feelings or attributes that may weaken her.In Shakespeares time witches were linked with the devil and gave away their femininity when they linked themselves to him, because whe n Lady Macbeth willingly asks for her feminine characteristics to be taken from her receive consistency, she relate herself to the supernatural, and therefore the witches. The speech also tells us that Lady Macbeth doesnt recollect that she is normally able to kill some unrivalled she thinks that this is the only way she will be able to do it and is laborious to convince herself that she is evil passim the mental picture.What is said in this speech is very similar to the one Macbeth makes, when he asks himself to not think about the treason and murder he is payting. This makes other link between Macbeth and his wife when Lady Macbeth says Come thick night/And pall thee in the dunnest warmer of hell. This line shows us a lot, starting signal that it reflects Macbeths, Let not light see my black and wakeless desires. The fact that she speaks of night link up her to the witches, since night is the witches element. This line also links her subtly to the main dark themes of the diddle.Lady Macbeth has a very untouchable character and is very go all everyplaceling, which was a characteristic uncommon at the time and you shall put/This nights great business into my dispatch. She is taking everything into her let hands and seeing all the opportunities she has at that moment, but is failing to see further than that, to the consequences that may come about from her actions.In this motion picture Lady Macbeth does come crossways as having an evil nature. She is manipulative and is able to think about killing someone without much second thought, as well as able to link herself to the supernatural and destroy her feminine body in search of a greater power.In scene 6 Duncan arrives at Macbeths castle in Inverness. In this scene the number 1 thing the referee realises once you have read it is the dramatic badinage in it Duncan says The air / Nimbly and Sweetly recommends itself/Unto our gentle senses and is talking about how nice the castle is when he is in fact very severe at Macbeths castle.This scene is also a very commodity example of Lady Macbeths deceiving abilities she is sweet-talking Duncan and be kind, All our service, /In every point twice done then doubled and To make their visit at your Highness pleasure she is being the perfect hostess. She is almost over doing the performing in the way she is flattering him so much, Still to go through your own. Lady Macbeth is very two faced and hypocritical in this scene We rest your Hermits. She is taking up Duncans reference to prayer, How you shall call God ild us for your inconveniences, and this is hypocritical because of the prayers that she made to the spirits/That tend on mortal thoughts about taking away her womanly aspects.Scene 7 opens with Macbeth contemplating the plan to murder Duncan. He comes up with three operose reasons wherefore he shouldnt kill him First, as I am his kinsman and his subject, /Strong both once against the deed then, as his host , but there is restrained a present desire to be King. Lady Macbeth then comes into the scene and does not like what Macbeth is state.She starts by putting him on the sanction beak by answering his questions with much questionsMacbeth How now? What news?Lady Macbeth He has almost supped. Why have you left the chamber?Macbeth Hath he asked for me?Lady Macbeth Know you not he has?This is where Macbeth tries to take charge and tells lady Macbeth They will proceed no further in this business and he tells her that he is happy, I have bought/ Golden opinions from all sorts of people. She doesnt take this into account and starts struggle. She starts by emotionally black mailing him, questioning his erotic love for her, Such I account thy love, asking that, if he says that he wishes to be King and then take it back, how can she trust that he really does love her when he says it. She then attacks his ego, suggesting he is a coward charge after he has come back from killing thousands of people on the battlefield Wouldst thou have that/Which thou esteemst the ornament of life, /And brisk a coward in thine own esteem.She compares him to the cat, which would never go for the fish, Like the light cat Ithage? She is asking him a rhetorical question, putting the thought into his head that he has the desire but not the guts to simulate his dreams. She then attacks his manhood What beast wast then? That made you jade this enterprise to me? When you durst do it, then you were a man / And to be more then what you were, you would be so much more the man. Then to settle her point further, and show us the length she is forcing herself mentally to convince herself she is authentically evil, she presents this horrible image How tendertis to love the babe that milks me-I would while it was happy in my face Have plucked my nipple from its boned gums, and dashed the brains out, had I so sworn as you have done. afterwards this Lady Macbeth manages to sway Macbeth back to t he murder with her certaintyMacbeth If we should fail?Lady Macbeth We fail? But screw your courage to the sticking-place, And well not fail.She is almost gibelike him with the we fail? making him feel small with the suggestion of it. Then she asserts her control over him again with And well not fail.She then shows us how she is a applicatory by explaining her plan to Macbeth His spongy officers, who shall bar the guilt / Of our great snuff out? This speech really convinces Macbeth to go through with the murder and proves once again that, at this point, Lady Macbeth really does have control over Macbeth.This scene shows that Lady Macbeth has many evil traits she is manipulative and controlling. She is also a very practical woman with her plan.Act 2 Scene 2 opens up with a short soliloquy from Lady Macbeth and the content of this soliloquy is quite contradictory whereas in Act 1 where Lady Macbeth comes across as very confident, here she says What hath quenched them hath crack up n me fire suggesting that maybe she isnt a naturally confident person and is seek to be. She comes across as being nervous and jumpy, Hark Peace It was the owl that shrieked. She lacks confidence in her husband Th attempt and not the deed Confounds us. Just from perceive Macbeth say, Whos there? What ho she jumps to the conclusion they have failed in plan. neighboring we see a on the whole new side to Lady Macbeth Had he not resembled My father as he slept, I had donet. This is induction that maybe Lady Macbeth has a heart and is not the cold flint person she tries to make herself out to be. This is also an example of her stupidity she doesnt make the connection between what she says and what she does.Lady Macbeth isnt a very understanding woman, other sign that she isnt very clever when Macbeth comes in he is traumatized by what he has just done, instead of Lady Macbeth being caring and understanding she gets angry at him, Why did you bring these daggers from the place? They must catch ones breath there. Go carry them, and smear / The sleepy grooms with blood. When Macbeth behaviors at his bloody hands and says, This is a sorry sight. Lady Macbeth replies with A misguided thought, to say a sorry sight. That is also a sign of her practicality she is trying to get Macbeth to not dwell on his thoughts. Then there is also another sign of nervousness between them both with the short exchanges when they first meetMacbeth When?Lady Macbeth Now.Macbeth As I descended?Lady Macbeth Ay.Lady Macbeth isnt very understanding at all of what her husband is tone ending through and tells him, Consider it not so deeply.In act 2 scene 3 we see examples of Lady Macbeths practicality and ability to act. The scene opens with Macduff and Lennox entering, lack to see the King and then finding him dead. Lady Macbeth enters and we see how her acting abilities are still salubrious, with her pretending she has no idea what has happened Whats the business, and it comes across that she genuinely doesnt seem to have an idea about what is going on. There is the irony of Macduff calling her, O gentle lady, when foregoing we are given these horrible images by her, And dashed the brains out. She then manages to keep up the charade by coming across as frighten by the death of the King, Woe, alas / What, in our house? Macbeth then enters and starts to give these flowery speeches The wine of life is drawn, and his gashed stabs looked like a breach in nature when these are compared to the initial reaction of Macduff, O horror, horror, horror they appear to be prepared.Lady Macbeth can see this and sees how this is getting her husband into deeper pother and she faints, drawing the attention away from her husband, another example of Lady Macbeths practicality and affection for her husband, she wishes to protect him. It is also possible that the vivid descriptions her husband has given, His smooth skin laced with his golden blood, has really shown to her what the y have done and the shock of this may have caused her to faint. It may have also been callable to shock in the change of her husband, in the lead this he was a crash at the thought of what he had done I am mysophobic to think what I have done. now he is able to lie with apparent ease, talking about the man he murdered so highly, and the guards he murdered while they were still sleeping. She scared at what her husband has effect.By the end of act 2 we have seen cracks in Lady Macbeths visage, she is not as strong as she believes she is and she lacks the imagination to see this.In Act 3 Macbeth is now King and Lady Macbeth is the queen. The scene opens with Banquos soliloquy, then the full royal court entering and Lady Macbeth greets Banquo with great gusto, If he had been forgotten, / It had been as a gap in our great feast. After there has been much chatter between Macbeth and Banquo, Banquo leaves and Macbeth dismisses everyone including his honey love before he was always w ith her and needed her opinion on decision and she was very much in control. Is this a suggestion that Macbeth doesnt feel he needs her guidance now or is he trying to be the man Lady Macbeth tried to suggest he wasnt? She must being feeling rather insignificant now and most probably hurt that after what they had just done that he could dismiss her like that.Act 3 scene 2 opens with Lady Macbeth asking permission to see her husband, Say to the King, I would attend his waste / For a few words. This is very strange because before Lady Macbeth would never have had to ask to see her husband. Does this mean she has alienated the power she had over her husband and isnt in control like she use to be? We then see that Lady Macbeth isnt the evil person she made herself out to be we see she is hurting from what has happened Tis safer to be that which we destroy, / Than by decease dwell in doubtful joy. Macbeth then enters and Lady Macbeth forgets about her worries and starts trying to comf ort Macbeth, whats done is done.But she isnt taking her own advice, she is, without content. Macbeth then talks about his torment and uses this vivid vision, O full of scorpions is my mind, Macbeth then drops hints that something is going to happen, there shall be done / A deed of dreadful note. In this same speech Macbeths also uses the imagery of creatures associated with evil and death The shard-borne beetle so we can assume he is talking about the plan to kill Banquo. Lady Macbeth is properly feeling very confused at this point, before Macbeth included her in all the discussions and now she has no idea what he is talking about, Whats to be done?So by the end of this scene we have truly seen the soft and feminine side to Lady Macbeth we have also seen the first signs of her coming collapse. We have seen examples of her love for Macbeth by casting aside her own worries to try to look after him.The first key point about Act 3 scene 4 is the notable change in Lady Macbeths behavio ur. In Act 1 she was very take and talkative with her guests coming across as being a strong character but is this scene she has lost this strong visage, she has to be prompted to take in her guests, Our hostess keeps her state, but in best time / We will film her welcome.After this though we are able to see some of Lady Macbeths old characteristics, when Macbeth is distracted with talking to the Murderers, Lady Macbeth notes that he is away too long and reminds him he is holding a dinner, You do not give the cheer, an example of her practicality.Soon after Macbeth he rejoins the dinner he mental state deteriorates, when he sees Banquos weirdo. Lady Macbeth steps in here with her practicality and tries to bring her husband back while passing off his madness as having some sort of fit My lord is oft thus, / And hath been from his youth She is finally able to bring him back by attacking his ego again by repeating the line, Are you a man? She is then fairly harsh to Macbeth do by what he said in the first place in the play, This is the air-drawn dagger which you said / Led you to Duncan. We see her lack of imagination, You look but on a stool. She is still unable to understand why Macbeth is suffering.Lady Macbeth is then able to bring Macbeth back to reality, where he starts acting normal but then mentions Banquo again, this sets Macbeth off again as the ghost reappears and he goes mad. Lady Macbeth steps in once again with her practicality and gets liberate of the court so she can attend to her husband and before he is able to say to much about the murders, Stand not upon the put together of your going. / But go at once.When the rest of the court has left, Lady Macbeth changes her answers become short. At some point she must have realised what Macbeth had been seeing, ever-changing how she was. Is her quietness a response to what Macbeth has become? She believed that this would only take one murder, and now Macbeth has murdered four times. She must be feeling scared, before she was very much in charge and now Macbeth is fully in control and not asking her opinions. There is already the idea of another murder in his head Strange things I have in head, That will to hand / Which must be acted ere they may be scanned.By the end of this act you can see Lady Macbeth is scared and she has lost the control she had over her husband. She isnt the strong character she was in Acts 1 and 2 only her practicality is left.Act 5 scene 1 is when Lady Macbeth has finally gone mad. Shakespeare gives little indication of time in the play, but from what we can gather a fair amount of time has passed, and over this time we can tell that he mental state has deteriorated.The scene starts off by telling us that Lady Macbeth has been sleeping manner of walking and going through the routine of writing a letter, then reading it. I believe this refers to the letter she received from Macbeth about the witches the letter which started the whole affair off. I t hink that subconsciously she is wishing for everything to go back to that moment so none of this ever happened.She enters sleep walking carrying a candle and the gentlewoman says that Lady Macbeth has, light by her / continually, tis her command. This is ironic because earlier in the play Lady Macbeth says, pall thee in thy dunnest smoke of hell. So after wishing not to see the light she cant bare to be without it.There is then more irony in this scene, Out damned spot, out I say she is unable to scour the blood from her hands and to Macbeth earlier she says A little water will clear us of this deed. She almost repeats Macbeths, Will all great Neptunes ocean wash this blood / Clean from my hands? with the smell of the blood still all the perfumes of Arabia will not sweeten this little hand. We can see now that she always did understand what her husband was saying, but on a subconscious level she lacked the imagination to understand when conscious.Earlier in Macbeth Lady Macbeth ask ed Come thick night / and pall thee in the dunnest smoke of hell, and now she says, Hell is Murky. It appears that she is now in her own hell and it is terrifying. passim the scene there is more imagery of blood, we have Lady Macbeth mocking Macbeth about being upset about killing Duncan, now she is saying Who would have thought the man has so much blood in him.At first she acted as if she was fine and didnt have a conscience, we now see that everything had built up and has been affecting her The Thane of Fife had a wife where is she now? What, will these hands neer be wipe? She is even suffering for the murders she had nothing to do with.After reading Macbeth and cautiously analysing Lady Macbeths actions throughout I think we are able to feel some pity for Lady Macbeth. I think she can be blamed partly for the Tragedy of Macbeth because she did push her husband to commit the murder, but we do not fully see what her motivation for this was. My suck up is that she was mainly doing what she thought her husband deserved because it is obvious through the play that she is deeply in love with Macbeth. Also taking into consideration the time the play is set was it not Macbeths place to stick with what he originally felt and tell her that they would not murder the King?I think pity grows towards her as the play goes on as the reader you can see a change in her character, which quite intelligibly shows us that she never intended for Macbeth to become theevil tyrant he did become.Another reason for her to be pitied is that you can see she is in pain and suffering but she ignores this to try and comfort her husband who is more open about his suffering. This drives Lady Macbeth crazy in the end, and the idea that she died because of her love for her husband is tragic.This is why I think Malcolms view of lady Macbeth, His fiend-Like baron is unfair towards her and that it was Macbeths place to have put a bear to the murder which eventually led to both of their deaths .

Macbeth by William Shakespeare: A Transformation Essay

Macbeth, a mysterious and dramatized play, is very well-known. It was written by William Shakespeare between 1603 and 1607. Macbeth was a much regard per watchword still his wife, maam Macbeth, st contrivanceed to persuade him into things and he became an evil man. Macbeth was not ment eachy strong to handle all the pulling my Lady Macbeth.In the experiencening of the play Macbeth is a respected general and a hard-core subject of the king. A group of three withes tells him that he can be crowned king if something happened to King Duncan. But Macbeth makes the state If chance entrust have me king, why, chance may crown me. (1.3.56-57) That statement makes it clear that Macbeth does not have any g-forceght in doing anything evil to be qualified to achieve being king. He does say I dare do all that may become a man Who dares do to a greater extent is none. (1.7.34-36.) this lets others know that Macbeth that he will do what it takes to become a man.When Macbeth tells Lady Macbe th what is liberation on she suffers none of his uncertainties. She tells him that he needs to murder Duncan so he can obtain the kingdom. He was unsure of himself simply with the push of his wife, he got persuaded to knock down the king. King Duncan was planning on coming to the Macbeths fortification to dine, so Lady Macbeth and Macbeth put to tranceher a plan. Their plan was to get the two chamberlains drunk so they would black out and the next break of the day they could blame the murder on them as they will remember nothing. When Macbeth spillage to kill Macbeth he says this famous quote before grabbing the thorn,Is this a dagger which I see before me,The handle toward my hand? Come, let me postponement theeI have thee not, and yet I see thee still.Art thou not, fatal vision, sensibleTo feeling as to sight? or art thou butA dagger of the mind, a false creation, motion from the heat-oppressed brain?I see thee yet, in form as visibleAs this which now I draw. (2.1.45-51)T his quote shows that he is committed to kill Duncan and that he is seeing things and cannot tell reality from fantasy. Macbeth starts to worry about what he has down and barely sleep the iniquity. Macbeth lets Lady Macbeth know when he says, Glamis hath bump off sleep, and therefore Cawdor shall sleep no more. Macbeth shall sleep no more. (2.2.38-40) Fearing the witches prophecy that Banquos heirs will get the throne, Macbeth gets a group together to kill Banquo and his son Fleance. Come, seeling night,Scarf up the tender eye of pitiful dayAnd with thy damn and invisible handCancel and tear to pieces that great bondWhich keeps me tired of(p) Light thickens and the crowMakes wing to the rooky woodGood things of day begin to droop and drowseWhile nights black agents to their preys do rouse (3.2.32-39) This quote is Macbeths wish for the coming up night. They lallygag Banquo and fail to kill Fleance. Macbeth starts getting paranoid and at the feast that night he sees Banquos ghost . Macbeth starts talking to the ghost, Then comes my fit again I had else been perfect,Whole as the marble, founded as the rock,As broad and general as the casing airBut now I am confined, cribbd, confined, bound inTo saucy doubts and fears.But Banquos safe (3.4.22-27)Macbeth beneficial found out that Fleance had not been killed. After this Macbeth was mentally done. He started going downhill. When got news that Lady Macbeth had killed herself it made him sink into a deep depart. Macbeth starts to squeeze until Macduff kills and beheads him. Malcolm, is now the King of Scotland.Macbeth has changed a lot over the course of this play. He was once a very loving and respected man but as you can see when you are not in the cleanse state of mind you can be talked into anything. Lady Macbeth did nothing but push him to his breaking point and when she killed herself if did nothing but hurt her husband. This all started because lady Macbeth wanted all the power over Scotland.

Multinational companies Essay

To a lesser extent, multinational corporation such(prenominal)(prenominal)(prenominal) as Wal-Mart be harmful to the global parsimoniousness. international corporation is a corporation or comp whatsoever that is registered in more than one rude or that has operations in two or more countries. world(prenominal) economic system generally refers to the economy, which is based on economies of all of the worlds countries national economies. Also, global economy fag be seen as the economy of global society and national economics. Globalization is the process by which telephone linees or other organizations develop international influence or start direct on an international scale.Wal-Mart is an recitation of globalization due to the fact that Wal-Mart is give birth in multiple countries and it unites foreign countries with jobs. Sam Walton founder of Wal-Mart was born in 1918 in Kingfisher, Oklahoma. Mr. Walton opened the first Wal-Mart in 1962 at the age of 44 in Rogers, Arkan sas. Sam Walton died in 1992. Mr. Walton left many objects and knowledge back end one thing was this quote If we work together, well lower the price of dungeon for everyone, well give the world an opportunity to see what its like to economize and devour a better life. In short this meant Wal-Mart was breathing out to march on better customer service for its shoppers and they were going to improve the communities that it was present in. The satisfying question is, did Wal-Mart actually do what they said they would do? Wal-Mart may take on contributed thousands of jobs. They turn out even claimed that they supported the communities, and of course kept prices low so you could save. However to a lesser extent multinational corporation such as Wal-Mart is harmful to the global economy because Wal-Mart creates contaminations and destroys many communities.Wal-Marts main finale is to try to make as much money as possible. For example the company has been caught cutting corners. A lso they harbour been irrational to their employees. Multinational corporations such as Wal-Mart atomic number 18 irrational to the employees because many managers or corporate staffs are racist or sexist to their employees. Wal-Mart does non have the appropriate benefits that an employee needs. They withal have immoral pay with horrible hours to go with it. Wal-Mart has been racist to their employees, by insulting them verbally with stereotypical traits that fall from their heritage.For example they have use racial wording to black people. They have also been sexist to fair sex by putting them down and not giving them the proper rewards they so desperately work for. A example of this is a woman denied a mangers position because she was a woman. The employees benefits are immoral. Most employees have to seek administration funding to support their families. Most employees get there minimum prosecute of there province or territory which is not so bad, still the manager gives the full time and part time employees hardly any hours, to try to keep the stores budget low.Multinational corporations such, as Wal-Mart, destroy part of the environment and community that they are present in. The Wal-Mart immunity causes small businesses to shut down. Their own parking lots are not safe and the stores contaminate public rivers and streams. With their low prices and low operating cost small business cannot compete with those prices. Because of this those businesses cannot make money and fall apart. They have sold their store at a lower price because intended because when a Wal-Mart shows up relaters know buildings will become vacant and almost un able to sell unless at a lower price.Wal-Mart stores pollute rivers and streams by leveeing out pesticides in their parking lots. From that action when weather changings it can cause the harmful chemicals to drip of the product and find it way in to a cities drinking water. In the stores they have cameras to catch what ever is going on, however outside they due not. From this poor choice many crimes have been committed out side the stores own doors such as intrusion and murder. Also they dont have someone monitoring the cameras so if something happens, another person would have to help or report it.Multinational corporations such as Wal-Mart cut corners. Wal-Mart has many sweatshops around the world with brutal working conditions. Those employees have absolutely no benefits and Wal-Mart use child labor. In the factories, they are mostly located in third world areas, the factories have no air conditioning, unreasonable hours of work with less then a dollar a day for pay. Also in some factories you are almost forced to live with your coworkers in a tiny path with hardly anything to save on money. The pay is even worse for kids because to Wal-Mart they are more expendable.To a lesser extent Multinational Corporation such as Wal-Mart is harmful to the global economy. Due to the fact that Wal-Mart is racist and sexist to their employees, it does not have the appropriate benefits for their employees. They pollute rivers and streams and destroy small business in a community. Wal-Mart supports child labor and sweatshops. To conclude this position root multinational corporations such as Wal-Mart are harmful to the global economy because they their true colors of who they are and that all they want to do at the end of the day is make money.

History of Magazines in Kenya

floor OF MAGAZINES IN KENYA powder snips ar a form of soft touch media that atomic number 18 printed sporadically for a specific group of people with a common interest. cartridge holder publishing st blinded way back in the 1660s with Erbauliche Monaths-Unterredungen (Edifying Monthly Discussions) being the premier magazine to be published in Germany and in the world as a exclusively. This was in the year 1663. However, the next magazine that followed was much variant than the first. The Gentlemans clipping published in1731 in England included to a greater extent(prenominal) visualisetain workforcet in form of essays, stories, poems and political commentary.Magazines and so timbered like sacred scriptures, printed in black and white. They were merely a channel where literate men passed on their points in the above mentioned forms of entertainment. In 1739, The Scots Magazine was published and is silent published up to date though as a insouciant business newspape r. In the year 1741, the first magazine in the States was published and named American Magazine just three days onward Benjamin Franklins General Magazine was published. Several magazines were then(prenominal) constituted until in 1933 when the first mens magazine, Esquire was published.This was the beginning of special-interest magazines. Further on into the 1950s to 1970s, magazines were inclusive of models gracing their covers. Magazines in Kenya started publishing way back in the 1970s. An example of a magazine published then is Joe Magazine which was founded by Hilary Ngweno, the publishing house and Terry Hirst, the artist. This magazine was full of humour, used art and fiction to narrate cultural, political and social aspects of daily Kenya living. It tar ache was the urban residents but after Ngweno left in 1974, Hirst tried changing it to include the rural residents as well.However, it lost market and shut imbibe in 1979. Ngweno however did not end his publishing pub lic life there. He did some other publishing works such as Weekly Review, which nurtured important personalities such as Hanningtone Gaya. In this era of modernity, magazines are grouped into three * Consumer magazines these are sold by subscription and at newsstands, in bookstores and supermarkets. * Industrial, company, and sponsored magazines are produced by companies specifically for their employees, customers and stockholders and by clubs and associations for their members. Trade, skipper, and business magazines carry stories, features and ads aimed at people in specific professions and are either distributed by the professional organizations themselves or by media companies. (Baran) A lot of magazines devour bob up up in Kenya in this century. These are such as the first mens magazine in Kenya and East Africa k straightn as HM (His Magazine) which is produced by Media Seven Group(Kenya) Limited. This magazine basically aims for men in between 21-40 years of age and it is a ll about knowledge and insights men could chain of mountains to better their relationships.Media Seven Group also produces Her Magazine, Monthly Motor, Mum and Dad, immature Life, business enterprise Monthly and G Magazine. Other magazines in Kenya are such as Samanthas bridal Weddings Magazine, Passion, Pregnant, True Love, Parents (possibly the oldest magazine), The Insyder, Tupike, and Salon among others. SAMANTHAS acceptance WEDDINGS MAGAZINE Samanthas Bridal Weddings Magazine is a consumer magazine that is establish on weddings and acts as a guide for people planning their weddings. It was started in 2005 by Dr. Catherine Masitsa.The inspiration to begin Samanthas Bridal Weddings Magazine came from tone ending Out, a magazine that talked about interesting sites in Kenya. Dr. Catherine Masitsa saw the want for an informative magazine on weddings and all that is knotty and thus Samanthas Bridal Wedding Magazine. However, immediately after Going Out ended, she ventured into Business Woman, another(prenominal) magazine and later Samanthas Bridal. Samanthas Bridal Weddings Magazine is the first Kenyan wedding magazine and is named so after Dr. Catherine Masitsas mother and because it is girly and has a soft touch to it.PERSONNEL People involved in return of Samanthas Bridal Magazine are editor at large (Catherine Masitsa), sub editor (Christabel Ododa), creative director, contributors, printers, advert sales executive, advertising sales coordinator, distributors, photographers, models, make-up artists and advertisers. PROCESS AND PERSONNEL ROLES This magazines production technically has four spirit levels. Stage one is research. The editorial team comes up with a blueprint which is the rough outline of what the magazines should date like.The Blueprint has the themes, how every page should look like, what should be included and who needs what for the magazine to come up. The editors look for material to write about in connection with the theme, ente r contractual agreements with the models and photographers and search for venues to build up the magazine. The editor is also involved in copyrighting which basically involves coming up with the words of the theme. In the latest issue of Samanthas Bridal the theme was Dress trends, the writers thus had to look for something to write on dresses.The next stage is the design stage. In this stage is where the sub editor puts together the articles, arranges the articles and puts words in the advertisements. The work is then sent to the designer who lays out the tempo and the photos to come up with an genuine layout. After the designer has done his work its back to the editor for evidence reading then to the designer again to prepare the artwork for print in PDF format in cd form to send to topical anesthetic printers and in transfer file protocol to send to international printers. The trinity stage is feeling.The printer makes digital print outs of final look of the magazine which is sent back to the office for approval by the chief editor who has to sign every page. The digital print outs are called proofs. Once the proofs are approved they are sent back to the printers then final printing begins. This process of printing begins when artwork is electronically transformed into a learn which is then checked and transformed to the printing plate. The printing plates are then mounted on the web off-set printer which transfers the artwork on paper.Color separation on the papers is done through and through a process of colors, CYMK. This is cyan, yellow, magenta and black. The pages are mixed with these colors to differentiate between pictures and words. Printing starts with the combust colors first and onto the dark colors. The machine sorts the papers from the first to last, binds the magazine and trims it into the surface of that particular magazine. The last stage the distribution of the magazine. Samantha Bridal Magazine uses PDS to distribute their mag azine to all their advert clients and to supermarkets all over Kenya.Samanthas Bridal Magazine produces 10,000 copies each selling at 495 Kenyan shillings. drive CHANGE * Comparing magazines today and those in the past, there is evidence of a big difference embraced by the magazine industry. * There is use of more graphics and colored images to brighten and liven up the magazines. * Magazine publishers have ventured into the internet to meet the competition posed by other forms of media. * Publishers now are focused on concentrating on their defined audiences rather than the whole multitude. ETHICS Every magazine has a house movement that makes it erratic and distinct.A house style is the set of standards for the writing and design of an organization. House style identifies a particular company. This is seen in the font size, flow of articles, number of pages, size and layout of magazine. The magazine Industry is very cautious in terms of confidentiality and ethics. This is so in that, when a company wants an advertisement design made for them by the designer it has to be sent back to the company for its approval. The proof is another example of cautiousness where every page has to be signed to array approval before the printer can go ahead.When a venue for taking photos is chosen the owners of the stead have to approve the use of their place as well. Apart from approval by the concerned, magazines rarely face ethical dilemmas in terms of what they write about. This is because, they do not write on real life stories apart from events that have occurred such as parties or dinners. FUNDS Advertisements are what keep a magazine running. Samanthas Bridal Weddings Magazine has a sales team whose main work is to bug for people who want advertisements. The team approaches agencies like Scan group to get companies to advertise with them.A full page advert cost 185,000 and this is basically how a magazine makes money. GOVERNING BODIES AND REGULATORS Government i t offers licenses to the publishing company of the magazine. For instance, Samantha bridals magazine is clear to produce the magazine and air the TV show. Editorial style book it governs how the magazine will look like. It is an organizational book that determines the layout of the magazine. THEORY finish According to Baran, Social Cognitive Theory states that people learn through observation- and applying it to mass media.We either imitate what we see or identify with it. When women look through the magazine, others get ideas of how they would want their weddings to be (imitation) while those who are already married appreciate what they see since they know the feeling (identification). CHALLENGES According to Hanningtone Gaya, publisher of the Media Seven Group magazines, these are the challenges magazine publishers in Kenya face * Kenyan advertisers do not believe in advertising in magazines, because there is no advertising revenue to sustain magazine publishing. Kenyans do not like reading books or magazines, which undermines magazine circulation and subscription. * Most magazine publishers carry very shallow articles which are not well researched. * The magazines show up periodically and therefore disappointing to loyal readers, subscribers and advertisers. * The high cost of printing and poor quality in color printing is a major(ip) disadvantage in Kenya. http//www. gvpedia. com/Kenya/Hanningtone-Gaya-Top-Magazines-Publisher. aspx REFERENCES www. amanthasbridal. co. ke Stanley Murage- Creative Director, Samanthas Bridal (0720316292) http//www. infoplease. com/ipea/A0154485. htmlixzz1bQvU4EoQ http//www. media7group. com/ circumstances/search/magazines%2Bhistory/%252F? ordering=&searchphrase=all http//en. wikipedia. org/wiki/Joe_%28magazine%29 http//www. gvpedia. com/Kenya/Hanningtone-Gaya-Top-Magazines-Publisher. aspx Baran S. J. , (2010), Introduction to Mass Communication. Media Literacy and Culture, sixth Ed. , McGraw-Hill Companies Inc.

Customer Services

Unit 1 sagaciousness Assessment You should affair this file to complete your Assessment. The first thing you need to do is preserve a copy of this document, either onto your computer or a USB motility Then work through your Assessment, remembering to save your work on a regular basis When youve finished, print divulge a copy to keep for reference Then, go to www. vision2learn. com and send your completed Assessment to your educate via your My Study atomic number 18a put forward sure it is clearly marked with your name, the course title and the Unit and Assessment number.Please n peerless that this Assessment document has 13 pages and is made up of 5 characters. Name Organisation Which disposal(s) ar you basing your answers to this assessment on? If you ar before long working, you may wish to base it on the presidency which employs you. Can you offer up a brief description of this giving medication? (Please note you will not be marked on this it is simply to han d over your tutor with a brief outline. ) character 1 Understand the factors that put on an face and the client service role 1. apprehend the control panel below with a description of the products and go for at least two commercial organisations, humanity organisations and third orbit organisations. Please ensure you provide a description for each organisation, instead than a list. Organisation oddball Name of organisation Description of products and function mer rattile Their products are Italian fashion related, such as clothes, enclothe organisation Monaco Couture and accessories.Friendly customer services and value for m geniusy Retail products. Commercial Wilton Patisserie Wilton is a Greek bakery that has a huge cake selection for every organisation occasion.They make fresh pastries, bread, cookies and otherwise related savouries and sweets adust goods, you can similarly find sandwiches and hot or cold drinks.They are focused in providi ng value for money product and friendly customer services. Public Police Activity it applies at the level of national security. Their organisation activities are directly coordinated by the government.Their task is, however, not profit, scarce to provide the necessary services to the government and citizen Public Fire brigades Fire-fighters are extraditers extensively trained in fire fighting, organisation primarily to bring off hazardous fires that threaten property and civilian or natural populations and to rescue people from dangerous situations, such as collapsed or burning buildings. deuce-ace sector organisation Charities A charitable organization is a type of non-profit organization (NPO). It differs from other types of NPOs in that it centres on non-profit and philanthropic goals as strong as social well-being (e. g. haritable, educational, religious, or other activities serving the public interest or common good). Thi rd sector organisation Hospices Hospice an base working in palliative care within the health system. 2. nab the table below by describing the differences in customer service amongst commercial, public and third sector organisations. You should outline customer service roles in each organisation and highlight the differences in how customer service is carried out across these organisations. Organisation type Description of customer service and the differences between organisations Commercial organisation Public organisation Third sector organisation 3. In analogy to your current organisation (or one that you are old(prenominal) with), outline the part that customer service plays in this organisation and its manufacturing as a whole. 4.Who are the major competitors to your current organisation (or one that you are familiar with)? 5. Identify at least two factors that could affect the reputation of your current o rganisation (or one that you are familiar with). Section 2 Understand employee rights, responsibilities and organisational affairs 1. Use the table below to give expound of employer and employee rights and responsibilities under meshing law and the importance of having these (consider the importance to the organisation, employees and customers, where relevant). You should accommodate at least two employer rights / responsibilities and at least two employee rights / responsibilities in your answer. Rights and responsibilities why are they important? 1. Employer 2.Employer 1. Employee 2.Employee 2. Give details of employer and employee rights and responsibilities under the Health and preventative at Work Act. You should include at least two employer rights / responsibilities and at least two employee rights / responsibilities in your answer. Who? Rights / responsibilities under Health and Safety at Work Act Employer Employ er Employee Employee 3. In relation to your current organisation (or one that you are familiar with), describe the organisations procedures for health and preventive and any relevant documentation that is used. If possible, provide relevant health and arctic policies / documents from the organisation to support your answer. These documents should be annotated to highlight the relevant sections. 4. Outline how the constipation Discrimination Act relates to employment. 5.In addition to the information provided in the questions above, identify the other key legislation that specifically relates to your chosen organisation and its industry as a whole. 6. Describe the procedures followed by your chosen organisation in relation to equality and diversity. Your answer should include details of any monitoring that takes view and documentation used to support this monitoring. Section 3 Understand life history pathways within customer service 1. Describe at least two dif ferent types of move pathways that may be available within a customer service role. 2. Identify a celestial orbit of sources where a soul can find information and advice on the customer service industry, occupations and career proficiency. Information relating to Source(s) Customer service industry Occupation Career progression 3. In your current organisation (or one that you are familiar with), what methods of reading are available to help with career progression? 4.In your current organisation (or one that you are familiar with), what is the procedure for accessing formal learning programmes? What is the procedure if an application for access to learning is refused? If possible, provide relevant organisational procedures to support your answer. These documents should be annotated to highlight the relevant sections. 5. Explain how new customer service situations can help with self-development and career progression. Section 4 Understand how employe es are back up within the customer service role 1. Identify a range of sources where a person can find information and advice on employment rights and responsibilities.You should identify at least three sources of information in your answer. 2. Complete the table below, identifying the representative bodies related to your chosen organisation / industry. You should also include details of the main roles and responsibilities of these bodies and their relevance to the organisation / industry. Representative body Roles and responsibilities relevance 3. For a customer service role in your current organisation (or one that you are familiar with), use the table below to provide details of the support that is available in relation to the following issues a) comparison b) Health and safety c) Career progression Issue Sources of support comparison Health and safety Career progression Section 5 get along the organisations policies and procedures Please answer all of the questions in this Section in relation to your current organisation (or one that you are familiar with). 1. Use the table below to describe the main principles, policies and procedures of your chosen organisation. You should also include details of documentation used to support these principles, policies and procedures. Description funding documentation Principles Policies Procedures 2. How are the organisations principles communicated to employees? Explain this below. 3. Outline the policies and codes of course session that are adopted by the organisation. How are employees made aware of these policies and codes of recital? 4. Explain how employees are involved with and consulted on changes to the principles, procedures and policies within the organisation. 5. Use the table below to identify issues of public concern relating to the industry and organisation, and describe how these issues are addressed / dealt with. Issues of public concern How they are addressed / dealt with Once you return completed all 5 Sections of this Assessment, go to www. vision2learn. com and send your work to your tutor for marking.

Make an Ethical Referral

UNIT 2 (COVER SHEET 3) MAKING AN ETHICAL REFERRAL 2. 1 Quite often, a guidances role is to assess and waste-to doe with knobs on to more appropriate foster. Sometimes a lymph gland ineluctably specialist counselling or a different approach and it is up to the counsellor to make this transition as smooth as do able-bodied for the client and to manage the process as sensitively as possible. The counsellor inescapably to take responsibility for making all arrangements but the client should overly be empowered. SOURCES FOR REFERRALIts good practice for a counsellor to extend an up to date file of local and national agencies. A mesh topology of personal links is also important as it can stand by to instil a more human/caring element within a potentially anxiety provoking situation. PROCEDURE The procedure for referrals differs from authorization to representation but possible ways of managing this atomic number 18 * beat-to doe with the manner concerned and find out r ound referral and appointment procedures. Be put one oer in your own mind, possibly after conferring with the help-seeker, what information you exit top off to the agency in any word that arises during a telephone call. Contact the agency by telephone whilst the help-seeker is with you so that you can hand over to him to make the appointment after you have made the initial enquiry. * drop a line a referral earn to the agency. You could send a copy to the client so that he knows the letter has been sent to the agency. You might consider drafting the referral letter with the client so that he/she agrees the content Whatever the process of referral it is a time of contemplation and reflection for all involved.Confidentiality, boundary issues, supervision and friendship to laws/codes of practice need to be taken into account. 2. 3 When you suggest referral the help-seeker needs to understand that this is not a rejection. Many help-seekers have been passed from pillar to abide an d despair of genuine help being available, so they may aspect cynical and/or rejected. Its also possible that, having shown considerable heroism to get this far, they feel daunted by approaching someone else and beginning all over again.It is important to explain the reason why the referral is required and as positive(predicate) the client that their personal information will be help in confidence. The client also needs to be assured that the referral agency are the best placed to except their progress and ultimately that the referral is legitimate and necessary. 2. 4 When you engage with a client for a number of sessions you have a choice between an immediate (date/time defined) finish and a phased final result. A phased ending can take different forms * A intend weaning off (longer intervals between sessions) * An open door policy Endings with a follow up some weeks/months later Difficulties that clients may have with endings are * Client is emotionally upset * Client is reluctant to end the sessions * If the ending is abrupt or unexpected * Client breaks the contract and sessions are end Within the endings process you need to draw upon what you know about his/her pose and bring forth of endings. For many people its a relatively slender issue if they are fairly self-supporting and motivated they in all likelihood shanghai on with little regret.For others its a much bigger event. A Counsellor needs to ensure to flag that the end is drawing blotto and to give an opportunity for the client to comment on how he feels about the end. The longer the contact youve had, the more time you want to allow for this discussion and the earlier it needs to happen. Although you need to make the time limit soak up in the initial contract, both counsellor and client are sure to have feelings about the ending of even short-term work.The extent of feelings probably relate to the intensity of the work and the investment in it by distributively party. Preparation for the ending should include * Recognition of where the client is now (positive and negative) * A decision about the reason for the ending (planned or immediate) * Goodbyes 2. 5 pity is an important part of the referral process and should be used to facilitate and seek how the process should be managed, how the client will react and how the counsellor will feel about the ending.I think as a counsellor you should have a prior understanding of how you feel the client will/is reacting to the ending of the helping relationship and the supervisor can draw upon his/her experience as to how the process should be best managed. I think as a counsellor, particularly when the ending has been abrupt or premature may experience feelings of inadequacy or failure for not helping the client to spank their presenting issues. I think a supervisor will be able to empathise and advise on the situation and how to frame it within your mind.The supervisor will advise how to end the relationship in a positive way as positive as possible. 2. 6 Reasons for referral may be Because the counsellor * Has a personality clash with the client * Is out of their profoundness in terms of professional limits * Lacks experience to help the client further * there are boundary issues with knowing the client/friends of client on a personal basis * The clients issue is triggering issues within the counsellor * There is a clash of beliefs/values/culture that cannot be overlooked in terms of empathy Because the agency Has time limits/limited sessions * Has a policy tortuousness relating to clients issues * Does not deal with certain areas of counselling Because the client * Needs/wants a different type of counsellor or other type of care * Has issues around availability/accessibility * Needs/wants a different software product of care 2. 7 The BACP guidance relating to ethical referrals are that * All referrals should be discussed with the client in advance and the clients consent obtained both to making the referral and also to disclosing information to accompany the referral.The referral should benefit the client, all confidential information should be protected during referral and the service/counsellor must be capable. * Prior to pass judgment a referral a practitioner should ensure that the referral is appropriate, will benefit the client and that the client is consenting. If the referrer is ultimately responsible for the client then they can incur update reports providing the client is consenting

Food Adulteration Essay

kraft Foods offer a wide variety of produces. They offer delicious foods and beverages for every lifestyle on the go. While exploring the website of kraft seems to define their product mix as foods that are geared more towards the people on the go. I would define their product mix as health/wellness foods, quick fix meals, snacks and beverages as well as offering a Premium line of foods. In their health/wellness foods they offer products in a light general anatomy such as things like Philadelphia light cream cheese and come down fat cookies.For meals on the go or quick fix meals Kraft have designed meals like the Kraft Mac & Cheese Cups, snappy meals and sandwich kits. They offer a wide variety of snack foods including everyones favorite cookie Oreos and Splendips. The Premium line that Kraft offers includes foods like DiGornio Pizza and Oscar Myer bacon. Kraft offers 8 product lines with over 50 different brands. Krafts product mix is the offering of their agiotage foods, su ch as DiGornao Ultimate Pizza which is made as a higher quality pizza then the standard. Tombstone Mexican ardor Pizza is offered as a convenience food as a favorite food of teenage boys.It was designed for the ease of cooking a easy, quick, healthy meal. Tang is real fruit goodness of oranges. Everyone will sure as shooting love its sweet, refreshing flavor plus the added nutrition it gives. It is also second base drink mix offering the convenience food again. South shore Diet foods are part of their healthy yet, convenience foods. The line offers alternatives to other(a) popular diet fads. South Beach Diet foods play on wholegrain and the correct or right fats like canola oil and olive oil. In this line they also offer bars for a fast focus to fill a craving during the day.

Difference in Perceptions of Consumers in Different Regions

Institute of business man work along withment DIFFERENCES IN PERCEPTION OF CUSTOMERS BELONGING TO DIFFERENT LOCALITIES REGARDING CONSUMPTION OF nutritionary SUPPLEMENTS, SPECIFIALLY PEDIASURE. Methods in melodic phrase Research Muhammad Bilal Arif SaharAnum IqbalAhetezaz HaloFaiz Mehmood 12/10/2012 Contents Ac recogniseledgment3 mouse4 Introduction5 Statement of paradox6 signification of Problem/ Purpose6 Statement of theory6 Limitations6 Literature Review7In set out to write this publications review we had to exact out journals and articles from a spread of aras the tenableness creation that on that point ar almost no convertible forecastes by dint of with(p) considering this topic. Even if inquiryes be through they tend to cater to the perceptions of westerners or masses which argon non be to the Pakistani society. In recite to accept and use whatever reading we could hold back there were 3 pieces of materials use to conduct this review. The look i ntoes that we pull in free-base argon concerning similar harvest-feasts that is wherefore we descent in use these.Each of these researches has been combined with our research and thence we excite compose down the Literature review. If we go along well see what is the designer of our research and what do we want. 7 contrive of accept10 I. Problem Definition and possibleness Formulation10 II. hookup information11 III. Sources of Data16 IV. Research Instrument17 SUMMARY AND CONCLUSIONS18 RESTATEMENT OF PROBLEM18 comment OF PROCEDURES18 MAJOR FINDINGS19 RECOMMENDATIONS19 BIBLIOGRAPHY21 APPENDIX22 Abbott feeding22 Questionnaire22Product Comparison1 Acknowledgment We would set-back the likes of to thank the Almighty Allah for bragging(a) us the strength and endowing us with the privilege of completing term decl atomic number 18 on the DIFFERENCES IN PERCEPTION OF CUSTOMERS BELONGING TO DIFFERENT LOCALITIES REGARDING CONSUMPTION OF NUTRITIONAL SUPPLEMENTS, SPECIFIALLY PE DIASURE. We atomic number 18 similarly extremely thankful to our mentor and guide Ms. Kausar Saeed for her incessant support, encouragement and guidance, without which we could not have successfully completed the task.Secondly, we would like to thank our respondents for their precious time and energy spent in completing our Questionnaires. Abstract Abbott being a very large pharmaceutic attach to is not only trustworthy but excels in the pharmaceutical industry. Its aim is to reserve persona and gamy class overlaps in the market so that battalion provoke earn from it. The report that we be planning to write is just rough the perceptions of customers regarding consumption of nutritionary Supplements and factors that the customer considers while obtaining diametric medicines/nutritional products in polar localities.Our of import aim was to figure out the introductory reasons in sluggish return in gross r notwithstandingue of Abbott. The issue is rattling signi ficant at the moment because the Sales info of different territories over the past a couple of(prenominal) years indicate a negative flair in a few areas but approximately constant in others. One reason for this diversity could have been different perceptions that mickle are likely to hold in these different areas, therefore we decided to rise out whether perceptional contrasts are the reason foundation the negative trend and what are the possible solutions to the problem.We did manage to collect sufficient data through researchnaires from the mothers of infantren who were the suitable consumers of the product, and then we essayd the data use SPSS. We were able to r for each one a seemingly valid analysis. Introduction Abbott a globose, broad- base wellness care smart set devoted to discovering new medicines, new technologies and new ways to manage health. Their products couplet the continuum of care, from nutritional products and laboratory diagnostics through ae sculapian devices and pharmaceutical therapies.Their super line of products encircles life itself addressing important health needs from infancy to the gold years. With over 70,000 employees worldwide and a global presence in more(prenominal) than 130 imagineries, Abbott is committed to improving peoples lives by providing cost effective health care products and go that consistently meet the needs of customers. Abbott Pakistan is part of the global healthcare corporation of Abbott Laboratories, Chicago, USA. Abbott started operations in Pakistan as a merchandising affiliate in 1948 the comp totally has steadily expanded to comprise a pasture force of over 1500 employees.Currently two manufacturing facilities located at Landhi and Korangi in Karachi continue to use innovative technology to produce top fictional character pharmaceutical products. Abbott Pakistan has leadership in the field of Pain Management, Anesthesia, Medical Nutrition and Anti-Infective. On June 29, 2005 Abbott Pakistan Achieved Class A accreditation once morest the Oliver Wight ABCD Check list. This was an outstanding achievement, which puts Abbott Pakistan amongst slightly of the take up global companies in terms of operational excellence.A continuous process of innovation, research and development at Abbotts worldwide facilities enables Abbott Pakistan to offer effective solutions for respective(a) healthcare challenges, with products and services that are well foc utilise, at bottom the customers reach and contribute to modify health care of the people of Pakistan. Abbott believes that Corporate Social Responsibility is primordial to earning and deepening the trust of the people it serves, an integral part of its commitment to alter lives has contributed to a number of humanitarian causes and supported various institutions in various fields including health and education.The promise of this comp any is in the promise that their work holds for health and for life. PediaSu re Complete is a complete and balanced nutrition for tiddlerren who are pricky eaters and who have to catch up for growth. Some of its salient feature includes * best nutrition leads to rose-cheeked growth * To grow properly, kids need to eat the skilful amounts of protein, carbohydrates, fat, vitamins and minerals. * For times, when you believe that your child is not getting adequate nutrition from stiff solid food for thought then PediaSure is the thing to pretend.No bailiwick which ever flavor you choose, each can of PediaSure contains 25 essential vitamins and mineral, along with adequate amounts of protein, carbohydrates and fats. With PediaSure you can be sure that your child is receiving the perfect amount of nutritions needful to grow. It is procurable in 400gram tins and 180 gram packs in chocolate and vanilla flavors at reasonable tolls. It is available in most leading pharmacies and super terminals of Pakistan. PediaSure is however an international product of Abbott. Statement of ProblemThis research is conducted to construe out that whether the exacerbate in gross sales of PediaSure is because of whatever different perceptions held by the potential consumers, factors which are most and which are least favourite(a) by the consumers while ca-ca the purchase. This depart cater to two areas specifically defense reaction and F. B area. Significance of Problem/ Purpose The problem is highly significantfor not only the company but for mortals/ customers too. With the help of this ingest we get out be able to make out the different type of ideas and perceptions customers carry when going to buy medicines/nutritional products.We will in any exemplar generate out some of the rare pass patterns of customers based in different areas or localities and what factors do they consider in purchasing much(prenominal) products. The main purpose of this champaign lies with the fact that Abbott will realize which particular point they ne ed to cater to stop the sales from falling. It could be a merchandising problem which they missed to address or a quality problem, which is very unlikely since Abbott is very strict slightly its standards and most importantly it could be the perceptions of the people.Summing it all up, through our research we will investigate the spending patterns of different localities, their pickences and why the sales of PediaSurehas declined in some areas since the past few years. Statement of Hypothesis 1. on that point is no difference amidst Perceptions of customers of defence reaction and Federal-B area. 2. penetrative the available competitors, consumer will prefer Pediasure over competitors as a Nutritional Supplement. 3. Consumers will purchase the product if they are told slightly the benefits. 4. Creating Awareness will impact the sales of Pediasure. . Whether high nutrients are preferable over other variables like Price and Recommendations. 6. Whether being a healthful produc t is impregnable for the image of Pediasure. Limitations 1. One of the biggest limitations is that our study is restricted to only two areas namely defence and F. B area. It is callable to time constraints and a large number of aesculapian stores throughout the city. 2. defence reaction itself has roughly approximately 50 medicines stores while F. B area 92. termination and going to all these stores would be very costly and time-consuming so we decided to take a small no.Of stores and interviewing around 2 respondents from all(prenominal) store. 3. The time and cost associated with the study was a not very encouraging. 4. We cannot birth that each of the stores in the city have kept PediaSure which made our study very difficult to generalize. 5. It was hard to rise mothers having children below the age of 12 shopping during the days. 6. Customers and Storekeepers were being very receptive. Literature Review In order to write this belles-lettres review we had to take out journals and articles from a lot of areas the reason being that there are almost no similar researches done considering this topic.Even if researches are done they tend to cater to the perceptions of westerners or people which are not belonging to the Pakistani society. In order to conduct and use whatever information we could get there were 3 pieces of materials used to conduct this review. The researches that we have found are concerning similar products that is why we have used these. Each of these researches has been combined with our research and then we have written down the Literature review. If we go along well see what is the motive of our research and what do we want.The first article included in this publications subject field talks active the guide to consumers pharmaceutical get style. The pharmaceutical buy behavior of consumers is the subject of unending market research for the nations pharmaceutical companies and managed care organizations. Despite the industr ys best efforts to predict future trends based on past experiences, consumers continue to confound the prognosticators. Several issues particularly apposite to MCOs were lookd in a recent consumer mickle conducted by Emron, Inc.In this article, explore consumers behaviors are explored relative to medication purchases in these areas * Sources of advice active prescription and non-prescription medications * Communications with orderrs about cost and impact on quality of life * Opinions about price equity of medications * Importance of the pharmacy benefit in health plans * mathematical function of advertising in purchasing decisions for non-prescription medications The study first starts with talking about the advice the customer takes in order to buy any type of pharmaceutical products.The results are divided in among the physicians, nurses, pharmacists, family e. t. c. the highest rank is of course wedded to physicians followed by pharmacists. So we get to know that one thing that is the sources of advice for customers postulates customers perceptions of buy a medicine. So it whitethorn be possible that a doctor living in each of these localities may give different type of preference if one may prescribe pediasure other may prescribe visualize. The second factor that adverts is prescribers confabulation about cost and quality of life.From the study we see that people are mainly concerned for their life rather than the cost of medicine, we all know that pediasure is a very high quality product and in order to keep your nutrition value very high you will make sure that you use pedia sure, but never the les this is one of the important factors interpreted in to consideration when investing in to medicines. Whatever the cost of the product is you tend to spend on it if itll increase the quality of your life. Consumers overly look for decent consumer prices.When they figure out if one of the products is not giving a fair consumer price then they will surely not buy it even in case of medicines as now even in this market youre faced with immense competition. If the price of Pediasure is not fair according to some then the customers will move their target towards ensure as these two are the biggest competitors available. According to this study some of the customers were even asked to talk about the main factors which result in going to a pharmacy and acquire a medicine.The highest price as usual was given to the price and prescription of the doctors which shows that these two factors are the main ones which affect the benefit and the buying plan of customers. A very high rank was as well as given to non-prescription medicine buying pattern, that is that some customers by medicine without any prescriptions, they use the help of either billboards or any other instrument of advertisement. This is somewhat the case with pediasure as well because I have confirming many people to give pediasure to their children as regular diet an d they have actually followed and abided to it.Summing it all up this study staple fiberally talks about the buying patterns of individuals while buying nutritional products or medicines. We get a clear view on what factor do the consumers keep in mind when making an effort to go and buy this product. The second research here talks about the consumers choice process when purchasing the staple food, it was chosen as for some pediasure is a medicine then a necessity. After 1989, there were significant changes in food consumption, two in volumes and structure.These changes happened due to various factors. The most important factors with mould on demand and food consumption were development of income aims of Czechoslovakian inhabitants, development of consumer prices of food and non-food products and services, offer and availability of products on the market, advertising and promotion, health education, joining the EU. anyways these above, an impact on consumption likewise has such factors as quality development, extent of self-provision with food products, or the degree to which the needs are satisfied.The ingrained influence on consumption has the development of consumer prices of food and capital goods and services in relations to development of incomes, thus buying power. In the live on few years, there was a visible tendency to decreasing influence of prices on food consumption. The paper focuses on the development of consumption and changes in consumption patterns, motivation and attitudes. Presented data are based on the marketing research conducted by the Department of Marketing and Trade, mendel University in Brno, in fall 2004.However, results of the recent research have proved that, when buying foodstuffs and beverages, consumers are influenced also by habits, current moods, situations, emotions and that the behavior of individual consumer segments is quite different. This could be the case with PediaSure as well. Factors, which influence pu rchase decision, affect individual groups of consumers in a different way. For a consumer research concerning individual staple food categories, the chase demographic characteristics were used sex, age, affiliation with a social group and domicile.Demographic characteristics, which are easily available, measurable, and helping to localize the target market, were used. epitome and results of the brush up (via questionnaire) about customer behavior then allow predicting the behaviour of customers and to learn what, why, when, where, how and how much they buy. The survey via questionnaires aiming to die the consumer decision process when buying staple foods and beverages was conducted victimisation a sample of 1 750 respondents.The sample was selected in such a way that it should represent the structure of the Czech population according to 4 identification characteristics age, sex, social group, and size of the settlement where the respondents have their permanent dimension of conformity. The answers provided information about reasons and the decision-making process when buying four staple food categories, meat and meat products, draw, dairy farm products and eggs, non-alcoholic and alcoholic beverages and bakery and confectionery products.Frequencies of respondents, whose motives for purchases of basic foodstuff were influenced by routine, newcomers, healthy lifestyle or other unknown factors . As PediaSure is also a dairy product that is the reason why we use this result which says Milk and dairy products illustrate that routine purchases predominated also when buying milk, butter and eggs. Purchases of cease and yogurts were influenced by the assortment and by the healthy lifestyle. Frequencies of respondents classified into individual ocial groups did not show any significant differences It follows from these results that changes in consumption patterns of milk and dairy products were influenced by the factors of health protection andhealthy life style. broaden offer of products was another important factor. Financial reasons were mentioned in the last place. We can differentiate in the behavior of retired people their decision-making process is influenced by fiscal reasons. The healthy lifestyle is the most important factor in the age group of productive age (2560 years).The place of residence did not show any significant effect on differences in the behavior of people from towns and villages. It is of interest that that there were differences in factors influencing purchasing decisions of men and women. Men tended to appreciate a wider assortment than women. As a reason for changes in consumption of these products, women mentioned more often the healthy lifestyle, while men appreciated a wider assortment. For Beverages, the reasons for changes in consumption patterns were different than those mentioned for foodstuffs.Financial reasons were as important as the healthy lifestyle and a wider assortment. This could be influe nced by the fact that the question concerned all beverages so that this was a very variable menage of products and for that reason the answers were too general. For producers, important information represents the fact that consumers are influenced by newcomers, innovations and advertising when buying staples. Consumers, who were strongly interested in their health, purchasedcereal bakery products, fish, poultry, yogurts, cheese and mineral water.When analysing the reasons of changes in consumption patterns, it was demonstrated that the reasons differed in dependence on the affiliation with the individual groups of customers. There were different reasons for individual social groups, individual age categories, and different localities. If we omit these identification groups, the most frequent reason for changes in consumption patterns in all categories of foods was the healthy lifestyle followed by a wider assortment. Financial reasons were mentioned on the last place.The reason for using this study was to show that although not for everyone but for those who consume pediasure is similar to a staple food. The reason being is that you have to include it either in your milk or your beverage. So when we talk about the buying and selling of dairy products overhear we can always link it to PediaSure as it is a dairy product for most. When we look at the buying patterns of consumers we can always similarize it with the buying patterns of pediasure . Starting from the price to marketing to health safety all of these affect the buying of pediasure.It might be one of these factors that would have resulted the sales to go down at the end of the study it said that prices didnt matter most so it may be a possible action that there may be another factor other than price. Reference for literature review Guide to consumers pharmaceutical purchasing behavior (MARSHA FAHEY , author and editor, Emron, Ine. , Warren, in the altogether Jersey) Consumer choice process when purc hasing the staple food (J. STAVKOVA, J. TURCINKOVA Mendel University of husbandry and Forestry, Brno, Czech Republic) Design of study I. Problem Definition and Hypothesis FormulationThis research is conducted to find out the reasons behind the decrease in sales of Pediasure for the past few years in certain areas, and whether consumers of different localities specifically Federal-B empyrean and Defence have different perceptions regarding the product and the following variables * station Image * recitation Pattern * Preference * Satisfaction * Availability * Awareness Following Hypothesis was tried and true during the study 7. There is no difference between Perceptions of customers of Defence and Federal-B area. 8. Knowing the available competitors, consumer will prefer Pediasure over competitors as a Nutritional Supplement. . Consumers will purchase the product if they are told about the benefits. 10. Creating Awareness will impact the sales of Pediasure. 11. Whether high nutr ients are preferable over other variables like Price and Recommendations. 12. Whether being a Medicinal product is good for the image of Pediasure. Research Design The study seeks to find the ultimate solution to solve the problem of declining sales of Abbots Pediasure find and to seek whether it is feasible for conducting additional promotional activities. Since we were seeking to explore the reasons for declining sales we used Exploratory Research Methods.Sampling Technique Convenience try method based on a non-probability take technique was used to gather data from the respondents. A questionnaire based survey was conducted to validate the findings. The questionnaire-based survey is designed as to measure both quantitative and qualitative variables. Its methodical profile includes multi-perspective, cross-section(a) design and broad random samples. The questionnaire tests the following variables * Brand Identity * habitude Pattern * Preference * Satisfaction * Availability II . Gathering DataWe questioned 50 mothers from different stores in Federal-B force field and 30 from stores in Defence. The main reason for having an unequal sample size for both areas is because number of medical stores in Federal-B range is a lot more than that in Defence, so we thought it would me fair if we had more respondents from Federal-B area. Our target respondents were mothers of age in between 30-40, but it was not very easy to find them in the medical stores. We questioned as many as we could find and the rest was filled by fathers of around the same age group on behalf of their wives.It was our good flock that the fathers were surprisingly well-informed about the products being used for the infants. 1. Analysis of Results The data was first entered in Microsoft Excel and then one of our group members double-checked and copied it to the SPSS parcel and then analysis were conducted using SPSS Statistical Software. Pearson Chi-square test was used to analyze the result and hypothesis with assumed significance great than . 05 were rejected. HYPOTHESIS 1 HO argona of residence affects use of nutritional appendixsHa Area of residence does not affects use of nutritional supplements discipline OF RESPONDENT * presently development SUPPLEMENT Crosstabulation CURRENTLY victimization SUPPLEMENT Total YES NO plain OF RESPONDENT FB Count 49 1 50 % within res publica OF RESPONDENT 98. 0% 2. 0% 100. 0% % within CURRENTLY USING SUPPLEMENT 61. 3% 16. 7% 58. 1% DEFENCE Count 31 5 36 % within arA OF RESPONDENT 86. 1% 13. 9% 100. 0% % within CURRENTLY USING SUPPLEMENT 38. 8% 83. 3% 41. 9% Total Count 80 6 86 % within AREA OF RESPONDENT 93. 0% 7. 0% 100. 0% % within CURRENTLY USING SUPPLEMENT 100. % 100. 0% 100. 0% Chi-Square tests grade Df Asymp. Sig. (2-sided) shoot Sig. (2-sided) comminuted Sig. (1-sided) Pearson Chi-Square 4. 558a 1 . 033 Continuity Correctionb 2. 911 1 . 088 likelihood Ratio 4. 707 1 . 030 Fishers Exact Tes t . 078 . 044 Linear-by-Linear connectedness 4. 505 1 . 034 N of Valid Cases 86 a. 2 cells (50. 0%) have expect count less than 5. The minimum expect count is 2. 51. b. Computed only for a 22 table At 5%significance level do not reject H0 Area of residence does affect the use of nutritional supplement HYPOTHESIS 2HO AREA OF RESIDENCE AFFECTS AWARENESS OF PEDIASURE H1 AREA OF RESIDECE DOES NOT AFFECT AWARENESS roughly PEDIASURE ARE YOU AWARE OF ABBOTS tiddler NUTRITION merchandise PEDIASURE? * IF YES THAN HAVE YOU perpetually BOUGHT IT? Crosstabulation IF YES THAN HAVE YOU always BOUGHT IT? Total YES NO ARE YOU AWARE OF ABBOTS pip-squeak NUTRITION PRODUCT PEDIASURE? YES Count 19 14 33 % within ARE YOU AWARE OF ABBOTS CHILD NUTRITION PRODUCT PEDIASURE? 57. 6% 42. 4% 100. 0% % within IF YES THAN HAVE YOU EVER BOUGHT IT? 100. 0% 100. 0% 100. 0% Total Count 19 14 33 % within ARE YOU AWARE OF ABBOTS CHILD NUTRITION PRODUCT PEDIASURE? 57. 6% 42. 4% 100. 0% % within IF YES THAN HAVE YOU EVER BOUGHT IT? 100. 0% 100. 0% 100. 0% Chi-Square Tests Value Df Asymp. Sig. (2-sided) Exact Sig. (2-sided) Exact Sig. (1-sided) Pearson Chi-Square 1. 075a 1 . 300 Continuity Correctionb . 632 1 . 427 Likelihood Ratio 1. 079 1 . 299 Fishers Exact Test . 341 . 214 Linear-by-Linear Association 1. 060 1 . 303 N of Valid Cases 70 a. 0 cells (. 0%) have expected count less than 5. The minimum expected count is 14. 14. b. Computed only for a 22 table At 5% significance level do not reject H0 Area of residence affects awareness of Abbots product Pediasure HYPOTHEIS 3H0 Knowing the available competitors, consumer will prefer Pediasure over competitors as a Nutritional Supplement. H1 Knowing the available competitors, consumer will not affect consumer preference of Pediasure over competitors as a Nutritional Supplement. Paired Samples Test Paired deviances Mean Std. Deviation Std. Error Mean Pair 1 ARE YOU AWARE OF ABBOTS CHILD NUTRITIO N PRODUCT PEDIASURE? IF YES THAN HAVE YOU EVER BOUGHT IT? -. 424 . 502 . 087 Paired Samples Test Paired Differences 95% Confidence Interval of the Difference Lower Upper Pair 1 ARE YOU AWARE OF ABBOTS CHILD NUTRITION PRODUCT PEDIASURE? IF YES THAN HAVE YOU EVER BOUGHT IT? -. 602 -. 246 Paired Samples Test t df Sig. (2-tailed) Pair 1 ARE YOU AWARE OF ABBOTS CHILD NUTRITION PRODUCT PEDIASURE? IF YES THAN HAVE YOU EVER BOUGHT IT? -4. 856 32 . 000 At 5% Significance level reject HO Awareness is not the only reason why consumers will prefer Pediasure over competitors product HYPOTHEIS 4HO gritty nutrients are preferred over other variables like Price Ha spunky nutrients are not preferred over other variables like Price Chi-Square Tests Value Df Asymp. Sig. (2-sided) Pearson Chi-Square 238. 264a 24 . 000 Likelihood Ratio 183. 809 24 . 000 Linear-by-Linear Association 62. 765 1 . 000 N of Valid Cases 93 a. 29 cells (82. 9%) have expected count less than 5. The min imum expected count is . 32. AT 5% significance level reject H0 Nutrients are not preferred over variables such as price HYPOTHESIS 5 HO High nutrients are preferred over other variables like RecommendationHa High nutrients are not preferred over other variables like tribute Chi-Square Tests Value Df Asymp. Sig. (2-sided) Pearson Chi-Square 217. 033a 25 . 000 Likelihood Ratio 206. 420 25 . 000 Linear-by-Linear Association 69. 663 1 . 000 N of Valid Cases 115 a. 30 cells (83. 3%) have expected count less than 5. The minimum expected count is . 24. At 5% significance level reject H0 High nutrients are not preferred over other variables like recommendation HYPOTHESIS 6 H0 organism a Medicinal product is good for the image of Pediasure.Ha Being a Medicinal product has no effect on the image of Pediasure. III. Sources of Data * Primary Sources * Respondents Our main aim was to get fresh information from the parents directly, so we could better figure out the main reasons behind the sluggish growth of sales. There were some instances where the store managers were being receptive and the respondents showed disinterest in providing information. Due to our persistence we managed to get a great deal of good information. We mostly had to read out the questions to the respondents, while they shopped and marked the answers according to their response.The questionnaires were all filled under supervision of either of the members of the group to avoid the regain of misunderstandings. * Secondary Sources Secondary data was not as such requisite in our research it was mostly based on primary data. The literature review only required thorough reading of different articles. This helped us in getting a better idea about different aspects of the research work. We learned how to design the questionnaire in a way that would get the maximum possible information without offending the respondents in any way.It also helped us to figure out how the issue of differences in percepti on of people living in different type of areas in the same city has been dealt. Some important information regarding Pediasure and its competitors Contents was also gained using some secondary data. It was gathered from the websites of these companies and also from reading the packages of the respective products. This was basically done to compare different variables in different supplements. The comparisons were eventually used to analyze which variable is most important for the consumers. IV. Research InstrumentAs mentioned above, a questionnaire based survey was conducted, the questionnaire was designed collectively by the entire group members, keeping in mind all the dos and donts of Questionnaire designs taught by our mentor/teacher. It was also SPSS friendly, so it was really easy for us to statistically analyze it through the software. Before moving ahead with it, we also got it checked to reduce as much chances of errors as possible. It was scripted using simple and familiar language, few questions that were easy to answer and supervision was given throughout. The sampling technique was part random.The stores in all the areas were shortlisted through systematic random sampling technique. There were a total of 92 stores in F. B area and 56 stores in Defence, and we randomly selected 25 and 15 stores from the respective areas. Then from each store 2 respondents were surveyed upon. The questionnaire contained 14 questions measuring different variables that are mentioned above. The variables tested through our research are usage pattern, preference to competitors, frequency of purchase, dent identity and purchase intention. Some questions were even included to get a little idea about the demographics of the target population.We faced some move during data collection, since the respondents seemed totally disinterested in giving their valuable companionship to us. The staffs of the stores were also being receptive due to the agitation of the customers. I n cases where store managers were not allowing us to interview in the store, we had to wait outside to get our target respondents. SUMMARY AND CONCLUSIONS RESTATEMENT OF PROBLEM The research problem was to identify the reasons behind the decline in sales of Abbots flagship product Pediasure. This was done by dividing selected areas in the city, mainly Defense and F.B Area, into class A and class B and finding out the perceptions of the users about the product. DESCRIPTION OF PROCEDURES Research Design The study seeks to find the ultimate solution to solve the problem of declining sales of Abbots Pediasure and to seek whether it is feasible for conducting additional promotional activities. Since we were seeking to explore the reasons for declining sales we used Exploratory Research Methods. Sampling Technique Convenience sampling method based on a non-probability sampling technique was used to gather data from the respondents. A questionnaire base survey was conducted to validate the findings.The questionnaire-based survey is designed as quantitative and qualitative both. Its methodical profile includes multi-perspective, cross-sectional design and broad random samples. The questionnaire tests the following variables * Brand Image * Usage Pattern * Preference * Satisfaction * Availability * Awareness Following Hypothesis was tested during the study 1. Area of residence affects use of nutritional supplements. 2. Area of residence affects awareness of Pediasure. 3. Knowing the available competitors, consumer will prefer Pediasure over competitors as a Nutritional Supplement. . High nutrients are preferred over other variables like Price. 5. High nutrients are preferred over other variables like Recommendation. The data was entered in Statistical Software SPSS v. 17 and Pearson Chi-Square Test was used to conclude findings. If the value of assumed significance was greater than . 05, the hypothesis was rejected. MAJOR FINDINGS 1. Area of residence affects use of nu tritional supplements We do not reject our hypothesis which means that there is a difference in perceptions of people living in different areas. 2. Area of residence affects awareness of Pediasure.We do not reject our hypothesis showing that again area of residence is a factor which contributes to the differences in attributes of people. 3. Knowing the available competitors, consumer will prefer Pediasure over competitors as a Nutritional Supplement. We reject our hypothesis because awareness is not the only reason why consumers will prefer Pediasure over competitors product. 4. High nutrients are preferred over other variables like Price. We reject our hypothesis with the conclusion that price is the principle variable considered in buying nutritional supplements. 5.High nutrients are preferred over other variables like Recommendation. We reject our hypothesis because considering the nutritional aspect is not a preference over other factors such as recommendation. RECOMMENDATIONS * The image of Pediasure should be improved for the consumers to identify it as a medicinal product. * Increase in the number of flavors of Pediasure would boost the sales. * There is a requirement from the marketing department to be more active and have in activities such as personal selling. * If there is a possibility then the price of the product should be reduced keeping in mind the costs. If not then the company should emphasize the benefits of the product as in Nutritional value should be highlighted in the campaigns like 37 vital nutrients to motivate the customers into buying the product. * Different promotional campaigns according to different mediums should be designed highlighting the strong points of the product. Choosing brand ambassadors with high ploughshare of popularity among the children is a good idea. BIBLIOGRAPHY Guide to consumers pharmaceutical purchasing behavior (MARSHA FAHEY , writer and editor, Emron, Ine. , Warren, New Jersey) Consumer choice process wh en purchasing the staple food (J.STAVKOVA, J. TURCINKOVA Mendel University of Agriculture and Forestry, Brno, Czech Republic) http//www. abbott. com. pk/ APPENDIX Abbott Nutrition Questionnaire Name Age Profession Area of residence Husbands profession Currently using (Any supplement) 1. _________(AGE___) 2. _________(AGE___) 3. _________(AGE___) Questionnaire for Mothers 1. How many children do you have? * 0-2 * 2-4 * More than 4 2. What are the ages of your children? * * 1 ____________ * 2 ____________ * 3 ____________ * 4 __________ * 5 ___________ 6 ___________ 3. Are you satisfied with your childs (children) growth (height and weight) that are under the age of 10? * Yes * No 4. Does your child (ren) fall sick often? * Yes * No If your answer to any of the above question(s) 3 4 is YES, then proceed to Q5 5. In which school(s) does your child (ren) study that are under the age of 10? 1 ________________ 2 ________________ 3 _______________ 4 ______________ 6. Were you recommended by someone to use the product or you use it on your own * Recommended by someone * Used on the own 7. If recommended, then who recommended you to use the supplement? Doctor * Friends * Neighbors * Relatives * Other, amuse narrow down __________________________________________________________ 8. How many times in a day do you give the supplement to your child (ren)? * * baby bird 1 * Child 2 * Child 3 * Child 4 Once Twice Thrice 9. Are you aware of Abbotts Child Nutrition Product Pediasure? * Yes * No 10. If YES, then answer the following questions If no then jump to Q12 (a) subscribe to you ever bought it? * Yes * No (b) When did you buy it and whose recommendation did you buy it? ____________________________________________ (c) Any why did you discontinue buying it? ___________________________________________________________________ 11. If your answer to Q10(a) is NO, then what is the reason for not buying it? - 12. Have you ever been to a pediatrician or child specializer? * Yes * No 13 If you are told that Pediasure is the Child Specialists first choice for child nutrition and for children who are picky/fussy eaters and it not only enhances growth (Height& Weight) but it also builds immunity. It is also clinically be to reduce number of sick days and the incidence of infections, would you start using it? * Yes * No 4 If NO, Why? ____________________________________________________________________ 15 Rank the considerations (in order of priority) on a scale of (1-9) 1 being the highest and 10 being the lowest, if you are to make a decision to buy a nutritional supplement? * * Price * Company * Nutritional value * TV Ads * Doctors recommendation * Packaging * Someone elses recommendation, Please specify * Other, Please specify _____________________ 16 If I tell you that per month cost of Pediasure is Rs. 2100 (1 percentage per day) and the cost of supplement that you are using is ____________, then would you prefer buying Pediasure? Yes * No Product Comparison Product Comparison Approximately Analysis Powder Per 100gm Pediasure Comp. Promise PE Horlics Junior Meiji Big Enervit Junior Energy PER 100G 492 451 406 467 489 Calories Per do 225 200 101 185 Per Rs. Calories 3 3 3. 5 Nutrints Protien 14. 8 gm 16 gm 17. 5 gm 20 15 gm Fat 24. 6 gm 16 gm 7. 1 gm 19 24 gm Carbohydrate 52. 8 gm 61 gm 67. 5 gm 54 53. 4 gm FOS 1. 75 gm 1. 4 gm NA 2 gm taurine 35. 4 mg 21 mg NA 33 30 mg Carnitine 8. 4 mg 7. 7 mg NA 10 mg Inositol 39. 4 mg 34 mg NA 40 mg Minerals Calcium 483 mg 563 mg 800 mg 700 490 mg friction match 300 mg 383 mg NA 470 360 mg Zinc 4. 9 mg 5. 4 mg 4. 5 mg 4 3. 2 mg Copper 0. 5 mg 0. 39 mg 0. 34 mg 320ug 0. 37 mg Selenium 14. 8 microgram NA 20 mcg 14. 8 mcg Iron 6. 9 mg 8. 4 mg 14 mg 8 6. 9 mg Iodine 47. 3 mcg 42 mcg 90 mcg 100ug 62 mcg Niacin 8. 42 mg 3. 1 mg 6 mg 6 NA Magnesium 98 mg 50 mg NA 70 47 mg sodium 227 mg 212 mg NA 270 200 mg Potassium 640 mg 856 mg NA 970 570 mg Choloride 493 mg 4 95 mg NA 630 360 mg Manganese 1. 23 mg 0. 5 mg NA 45ug 25 mgChromium 15 mcg NA NA NA Molybdenum 24. 6 mcg NA NA NA Vitamins Vitamin A 1270 IU 1500 IU 300 mcg 1300IU 400 mcg Vitamin C 50 mg 54 mg 30 mg 55MG 50 mg Vitamin D 158 IU 301 IU 5 mcg 300IU 4 mcg Vitamin E 11. 4 IU 7. 4 IU 6 mg 6MG 8 mg Vitamin B1 1. 35 mg 0. 58 mg 0. 5 mg 0. 4MG 0. 9 mg Vitamin B2 1. 03 mg 0. 7 mg 1 mg 1. 6MG 1. 03 mg Vitamin B6 1. 3 mg 0. 56 mg 1 mg 0. 3MG 8 mg Vitamin B12 1. 5 mcg 1. 1 mcg 1. 8 mcg 2UG 1. 4 mcg Vitamin K 18. 8 mcg 28 mcg 30 mcg 25UG 20 mcg Nicotinamide 8. 4 mg NA NA 8 mg Pantothenic Acid 3. 45 mg 2. 5 mg NA 2MG 3. 4 mg Folic Acid 108 mcg 31 mcg 300 mcg 0. 1MG 100 mcg Biotin 18. 2 mcg 11 mcg NA 18 mcg Choline 148 mg 135 mg NA 80 mg Additional details about Promise PE prosperous Powder Per 100gm Protein Alfa lactulbumin 0. 81 gm Fat Linoleic Acid 4054 mg DHA 8. 1 mg AA 12 mg Carbohydrates Lactose 29 gm Maltodextrine 11 gm Corn Syrup Solid 11 gm saccharose 9. 5 gm Vitamin Beta Carotine 68 mcg Nuclotides 12 mg Leutin 90 mcg Age 2-10 Years Dilution 5 scoops (44 gm) powder in 175 ml water Scoop Size 8. 8 gm Flavor Vanila Fat formulation contains Palm Olein Oil