Apple Corporation: Ethical and Social Responsibility Essay

apple Inc. is an Ameri merchant ship flock that is placed headquartered in in Cupertino, California that designs, develops, and lots electronics like computer softwargon, online function, and personal computers. Its very well inhabitn for hardw atomic number 18 products like the Mac computers, iPods, iPhone and the iPad. Its online services include iCloud, iTunes Store and App Store. Its software includes the OS X and iOS operating systems the iTunes media web browser and the Safari web browser. orchard apple tree was founded by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976 to develop and sell personal computers for slew to use. It was in integratedd as apple Computer, Inc. on January 3, 1977, and was renamed as orchard apple tree Inc. on January 9, 2007. Apple is the areas second-largest information engineering science comp whatever by revenue after Samsung Electronics and the balls third-largest wandering(a) phone curbr after Samsung and Nokia (Cantrell, 2006). Fortune magazine named Apple the close to(prenominal) admired company in the United States in 2008, and in the world from 2008 to 2012. On September 30, 2013, Apple surpassed Coca-Cola to become the worlds most valuable company.As of June 2014 Apple425 retail stores in fourteen different countries. As well as the online Apple Store and iTunes Store which is the worlds largest music retailer. Apple is the largest publicly traded corporation in, with a market gather of $446 billion by January, 2014. As of September 29, 2012, the company had 72,800 permanent full phase of the moon- clipping employees and 3,300 temporary full-time employees worldwide. Its worldwide annual revenue in 2013 is $ clxx billion. Apples marque hard-corety is different than any other(a) product. People love Apple products because they are a farseeing undestroyable product that is simplyton to last forever. At one time, Apple was actively engaged by the company, but this was after the phenomen on was already firmly established. Apple supports the continuing existence of a net proceeding usage. Mac users previously work at the European Apple exhibition and the San Francisco Macworld Conference & Expo trade shows, where Apple normally introduces new products each year, to both the fabrication and public.Apple Store openings fanny draw crowds of thousands, with some waiting in line as much as a day in the lead the opening or flying in from other countries for the event. The advanced York metropolis Fifth Avenue Cube store had a line as long as half a mile. Apple is one of some(prenominal) highly advantageful companies founded in the 1970s that the traditional notions of what a corporate company should look like in organizations (Fisher, 2008). Apple was a high changer when they were started, no one ever thought they would be as successful as they were. Other successful companies with similar aspects from the same time frame include Southwest Airlines and Micro soft. As the company has grown and been direct by a series of chief executives, each with his own head of what Apple should be, some of its original character has arguably been lost. And thats something you stinkert change, different leaders of any company are going to subscribe different ideas that they are going to bring to the table that provide be good and bad sometimes. Apple still has a write up for having individuality and excellence that reliably that has talented people into its company.This is great in that it gives employees to voice their opinion about the way things should be going and conjure up any ideas for improvements (Stuart, 2013). To recognize the best employees, Apple created the Apple Fellows program, awarding individuals who do extraordinary technical or leadership contributions to personal computing slice at the company. I love this about apple this shows that they really prise their employees. When a company show they love their employees the empl oyees volition tend to work harder. Apple is also known for strictly enforcing accountability. Each project has a directly responsible individual. This means that if something was to go wrong they would know the person that they would need to go to directly. Apple has a great social and good responsibility within their company. They provide many options for continuing education programs for employees. Apple Inc. is one of the most valuable companies around the world.This is incredibly profitable corporation but socially responsible one. It has proved to be the good companies and have preceptore a good job with social and ethical responsibilities by continuously focus on violating the child labor, toxic conditions and other conditions of their reckon of ethics. The company focuses on good working conditions, adoption of environmental couthy manufacturing process. The company also supports Product Red Campaign by change its revenue to fight against malaria, tuberculosis and AIDS (Wozniak, 2007). The company operates in full compliance of rules, regulations and laws of the country in which it is operating. Following are many examples which mass prove that the company has met all its responsibilities. The company has s liftped the use of small-scale labor in 10 manufacturing places in China including Foxconn. The company has faded grafting in one and dangerous working conditions in two facilities thus adhering to its policies and procedures in a sense.The company has well laid down insurance for hiring, training and workers safety and it makes sure as shooting that the policy is completely followed by the suppliers if they indispensability to establish the air relations with the company. In the year 2010, the company has over(p) its business with three suppliers, where management was not able to show its loading to the suppliers policies of Apple. Some of the methods Apple can utilize to fancy that the suppliers adhere to wage and benefit s tandards are as follows. The company can undergo compliance monitoring program announced and unannounced at the supplier end. Meaning they can come in at any time to make sure the company is complying with apples rules. It may include grinder audits, cross checking the reports, corrective action plans and verification measures for ensuring the compliance of the code of conduct. The supplier needs to uphold the rights of the workers and has to establish the discrimination free work place.thither are a lot of companies where workplace discrimination happens and people dont know about. This is great that apple keeps tabs on the suppliers to make sure they are adhering to the rules. The suppliers are not expected to harm workers verbally or orally and they need to be treated with respect and dignity. I receive that Apple doesnt need to do anything else that have met the responsibility to make sure that apple employees are being treated fairly. According to apples publications and resp onsibilities on that point have been few rapes from the supplier companies. Based on my research the violation that they have had they were able to catch early on, before they get outta hand. not saying that apple is perfect they have had some violation but they are able to catch them before its too late. Apple employs about 36,000 full-time people at its more than 350 retail stores around the globe. About two thirds of the stores are in the U.S.Apple Store workers are typically paid about $9 to $15 an hour at the sales level, and up to about $30 an hour at its brainpower tech support teams. Two methods that apple could use to make sure its suppliers adhere to wage and benefits is to do an audit every couple of months. This would hold back that all of the employees are getting paid what they are supposed to be paid. During this audit they will be able to catch any mistakes in pay that are going on. Another tool that they could use to see that wages are being paid correctly , is to keep an open family with the employees. Telling the employees to let apple know if anything is going wrong, so they can correct is immediately. I do believe that apple customers would be unstrained to pay more, apple is a great product that they stand behind. It has long lasting quality. If apple had to increase the scathe point to give employees a raise consumers would be willing to do that. If it wasnt for the workers there would be no apple products.I definitely think they should raise the price on iPhones and iPads they are the major two products that apple sells. People will pay any price for those two items because they are the most astray used. Apple uses a 3 point merchandise philosophy 35 years after they adopted this it still works for today. This philosophy trunk at the core of what makes Apple so effective at creating and profiting from loyal customers. Apples original three points Empathy We will truly commiserate their customer needs better than any oth er company. Focus In mold to do a good job of the things we decide to do, we must eliminate all of the unimportant opportunities. Impute People DO judge a book by its cover. We may have the best product, the highest quality, the most reusable software, etc if we present them in a slipshod manner, they will be perceived as slipshod if we present them in a creative, professional manner, we will impute the desired qualities.Apple has used these principles to become the worlds most valuable company measured by market capitalisation and one of worlds most valuable brands. Here are ten strategies Apple has used to become one of the worlds greatest marketers (Weyhrich, 2002). I think one thing that apple could do to help improve their selling strategy would be to improve their products with the features that people like. As an iPhone user myself I would love to see a larger screen. If apple would use a larger screen it would make the phones more completive with some of the Android phon es. I also think apple should set about the price point on their higher end electronics like the iPad and mac book, people really love those items but many people cant afford those items. Apple also uses a good marketing tool call The Exclusivity Technique is typically executed with relative success by businesses giving a select subset of customers a superfluous uphold on goods or services. For example some companies make certain offers solely available to existing customers or Facebook fans.This is the Exclusivity Technique at its most prefatory form. The exclusivity proficiency works by making the eligible subset of customers step special. This creates a better customer business relationship and is proven to increase brand loyalty. Apple have taken this technique and put their own pull on it to develop what has been one of the most successful, and probably low-cost marketing techniques of all time .Instead of making a special offer exclusive, Apple made their entire iPh one product range exclusive. The cherry on top for Apple is that they orchestrated the Exclusivity Technique to make their mobile phone the world most popular, despite it supposedly being exclusive. This is a great technique in that customers love to feel special, by apple making them feel special that makes customers really want to keep using their products. I know me as a customer I love to feel special when Im profaneing a product from a business and they make me feel special. I would be more willing to buy products from that company more often.Reference PageCantrell, Amanda. Apples funny comeback story, CNN, March 29, 2006. Retrieved March 2, 2007. Fisher, Anne (March 17, 2008). Americas Most admire Companies.Fortune 157 (5) 6567. Stuart Elliot (September 29, 2013). Apple Passes Coca-Cola as Most Valuable Brand. The New York Times. Retrieved October 21, 2013. Wozniak, Stephen. Homebrew and How the Apple Came to Be, Digital Deli. Retrieved March 2, 2007. Steven Weyhrich (April 21, 2002). Apple II History Chapter 4. Retrieved August 18, 2008.