Fudge Cottage Case Study

Introduction Performance Summary environ cottage is a relatively poor performer. Sales take flat boundd at around $200,000 in recent years and bring home the bacon no signs of improving. The main problems for The Fudge bungalow ar sullen net income and sales. While mesh are declining, expenses are skyrocketing. Christine unification, the owner, has had no formal education in management. The only things she knows about enrol management, she has learned from her parents. In addition, northwesterly has no clear objectives for the business. The Overhisers do tried different merchandising and operations strategies to grow their business. However, zippo has been particularly successful in taking their business to some(prenominal) other level. Strategic Posture Although the Fudge Cottage has no formal complaint direction or propensity of objectives, its main goal is to present itself as the dominant skirt store in Michigan. whatsoever objectives are to: raise bread by increasing market share, pluck corporal clients, and ratify guest loyalty. Strategies: Offer bang-up customer service and broad services (gift wrap, etc), emphasize gleaming and ingrained ingredients, compare the fudges graphic symbol to other retailers more modest fudge, dispense non-fudge candy, introduce in the buff foods seasonally (unique line of hand-crafted chocolates, including a dietetical version), and develop brand-new dissemination channels. Concentration ( true corporate strategy) based on preeminence (current generic wine strategy).

Policies: run excellent customer service, adjudge its high spirit in the community, and apply the highest standards of excellence to its fudge. Strategic Managers North, the current strategic manager, is do poorly. Mr. and Mrs. Fred Overhiser previously owned the Fudge Cottage in 1981. two of them made, packaged, and change the fudge to local drugstores and supermarkets. shortly afterwards, the whole family was refer in producing the stores goods. Due to the Overhisers health problems, North took over to the highest degree of the stores responsibilities. Although she is a dedicated worker, she... If you want to gravel a overflowing essay, hostel it on our website: Ordercustompaper.com

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